We’ve all been there: we spend weeks, months, years even(!) creating something awesome, and when it’s finally ready to share with the world, we suddenly freeze up. Maybe we become so overwhelmed with the amount of places our work could live that we end up simply not sharing it. Or we do share it but with the wrong audience, in the wrong place, at the wrong time.
Suddenly, sharing what we create has become an art form in itself. With the number of online publishing platforms and social media channels growing faster than Kim Kardashian’s twitter followers, content is everywhere. But with the abundance of art seeping out of every corner of the world wide web, creators are faced with new challenges for building their audiences.
You’re amazing, and the world deserves to know it… but how are you supposed to know what to do if you don’t have time a content marketing class? Skip the online course and 50-page ebook; we’ve got what you need.
Four valuable hacks for getting more people to see what you create:
Automate Your Social Media Posts
Facebook, Twitter, Pinterest, LinkedIn, Instagram… the list goes on. There are a ton of social media platforms out there for sharing your work, but manually posting the same content to each of them can take up a lot of time.
Luckily, there are several tools out there that will help you automate your posts so that you can easily and quickly share your work with the most amount of fans as possible.
Buffer is a great options that will not only automatically post your content at the best times possible to get maximize views, but will also analyze your performance on each social media channel you connect to, so that you know where you can improve your reach.
For something a bit more lightweight, IFTTT (If This, Then That) is a free automation tool that offers “recipes” that create automatic actions for certain triggers. So for instance, if you set up your blog as the trigger and your Twitter feed as the action, IFTTT will automatically tweet any new blog posts you publish directly to your followers. Check out some other handy recipes that will help save you time here.
Get out of the house and meet like-minded people!
Do you believe that nobody in the world understands you better than your cat? Are you still wearing the sweatpants you put on three days ago? Do you consider grabbing the newspaper from the front lawn “getting out of the house”?
If you answered Yes to any of these questions, then it is probably time to reacquaint yourself with the world outside and (dare I say) the people that inhabit it.
There’s absolutely nothing wrong with solitude and many artists swear that alone time is the secret to creative success. But if your goal is to build your audience and become more successful as an artist, you’re going to need to get out there and meet others who share your passion.
There are a ton of events geared towards all kinds of content creators, so whether you’re a podcaster, Youtube star, musician or pushing the boundaries of contemporary character art, you’ll find a great line-up of workshops, speakers, and networking opportunities all wrapped up into a rad weekend you could swear was made just for you (you may even see some of us there as well). Feeling extra inspired? Reach out to the event organizers to see if there’s an opportunity for you to be a speaker on a topic you excel at!
If conferences aren’t your jam, check out MeetUp for a group in your area aligned with what you create. It’s completely free to join and many groups host meet-ups focused on sharing and offering feedback on each other’s work.
Get some free press
I’m going to bet that you have probably never written a press release for yourself. Am I right?
There’s often a stigma associated with promoting ourselves, so we tend to rely on others to get the word out about how awesome we are. While receiving praise from fans may be one of the best feelings in the world, nobody is going to sing your praises if they have never heard of you.
So what exactly is a press release?
A press release is a one-page write-up that shares a specific piece of news about your work. So if you just spent the last few months locked up in a basement refining a melodic masterpiece, painted a mural on the side of an old abandoned warehouse or did literally anything cool that others might find interesting, a press release is a great way to get the word out about it.
Publishers love getting press releases because then they don’t have to spend their time finding great stories to write about and instead get to easily share them. They’re also great for artists because it costs nothing to get your press release out there. That’s right—-free advertising!
While there is a standard structure for how to craft your press release, you’ll want to make sure to tailor it to the audience of each place you send it to. The more places you send it to and the more tailored to the audience, the better chances you have to get the word out about your awesome accomplishment.
Don’t be afraid to collaborate**
Collaboration is not only a great way for artists to leverage each of their unique talents to the creation of something awesome, it’s also a pretty sweet way to multiply how many people see your work. When you create something with a group of people, you are essentially increasing your audience by each collaborator’s fans since they’ll likely be sharing the final creation with their networks. This makes collaboration one of the absolute best ways to broaden your reach, especially if your collaborators have large audiences.
These days, it’s easier than ever to find people to forge collaborations with. Sites like HitRecord and Kompoz allow creators to contribute to collaborations with other artists and crowdsource certain elements to large-scale projects they likely couldn’t do alone.
If the idea of working on a creative project with other people frightens you, there are other less intimate ways you can reap the benefits of collaboration. If you’re a writer, submit a piece of writing to a periodical or blog you love. Musician? Why not cover a song by an artist you love and then share it with their community? Painter? Put together a group gallery showing with other artists you know. There are countless ways to leverage other communities to get the word out about your art!