It doesn’t need to be said, but I’m gonna say it anyway: video rules the internet.
If content is king, then video is his gemstone encrusted scepter that he waves in front of the dazzled masses as they stare slackjawed at it’s entrancing shimmer.
That may be a bit dramatic. But just about every marketer who is worth their salt will recommend that any business, small or large, utilize video as a part of their regular content creation routine.
Easy if you’re a filmmaker. Not so easy if, say, you’re a podcaster. Or a writer. Or even an illustrator.
If video is the highest converting type of content on the web, then how can traditional creatives take advantage of it for sharing and selling their art?
Should you even be on YouTube at all?
The short answer is yes. Yes you should.
You’ve probably heard that it takes a lot of money, time, and effort to create a killer YouTube channel that has hundreds of thousands of subscribers and millions of views. You’ve heard that because it’s true.
But do you need lots of cash and equipment and time and hundreds of thousands of followers and millions of views to see any kind of result from your efforts?
Heck no! You just need to start.
Video has way too many benefits for a creative to not utilize it.
- Video is accessible.
- It’s mobile-friendly without you even having to do any extra work.
- It’s the shortest, easiest way to explain to a stranger what it is you make. Casual users of the internet are more likely to watch an intro video about you than they are to read your lengthy dissertation on your life’s mission.
Not to mention, most people already have access to a means to make videos. Do you own an iphone? You can make quality videos that are perfect for YouTube. Do you own a computer or laptop? Even better. Is it a Mac? You’re already ahead of the game. Apps like iMovie are surprisingly powerful when it comes to editing simple videos.
You don’t have to have the latest and greatest high def camera or software to make something that will impact your future fans.
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So what should you be filming?
This is the fun part. We first need to ask ourselves a couple critical questions to get started:
1. “Who are my fans?”
Knowing your current fans will help you to create videos that they will want to watch.
Where did you first meet them? Are they on their phones more, or their computers more? How did they find your art or music? What else to do they listen to? What other artists do they follow? What are those guys creating? How old are your fans? What are their hobbies?
2. “What am I making already?”
You’re a maker. You are making a thing. The next step is to take that thing and convert it into an interesting video. Your options are practically limitless.
Here’s how you put it all together:
You’re a hypothetical musician. Say you know your fans are gear heads. You can create vlogs where you share your instruments and recording set-up. You also know that your fans are mostly musicians themselves, so you do a small “Behind the Song” series where you talk about your creative process.
Let’s try another one that’s not so easy.
The next time you go to record your audio, you have the perfect opportunity to simultaneously record video. Set up a camera and record yourself recording your podcasts. This will put your podcast in front of a whole new audience that’s on YouTube. You can even hold special “live broadcasts” where you take advantage of YouTube’s live streaming feature. Both of these video solutions still have you doing what you do best – podcasting! It simply allows other folks a visual way to peek inside your world.
Are you a writer? Narrate snippets of your stories or poetry and set them to music and visuals.
Are you a painter? Collaborate with that writer and film yourself painting something inspired by the words.
Are you anybody at all? Yes, you are? Simply talk about your creative process. Riff on why you started creating in the first place. Share what it is that moves you about other people’s art. Tell them about your dreams. Your goals. What you’ve been making lately that you’re excited about.
Any time that you can share a piece of yourself with your fans or potential fans, you become so much more reachable. Relatable. So much more human. That’s something we can all get behind, regardless of your medium.
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