Posts By marc schenker

Freelancers: it's your time to shine, and it's only getting brighter. According to Fast Company, over 40% of the American workforce, or 60 million people, will be a part of the freelance economy by 2020. How do you hop on this wave? While creativity is vital, it’ll only get you so far. Understanding business and marketing concepts like branding is what will truly propel you closer to realizing your dreams of developing a successful brand on the web. Great branding transcends merely focusing on the type of product or service you offer the world and enters the territory of emotion and romanticism. In other words, branding is about making a genuine connection with fans and followers. Successful creative entrepreneurs get…

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