Posts By Sarah Spencer

You’ve reached that proud point in your career that you’ve been striving for - your fanbase is growing. Exponentially. You’re watching your follower numbers tick upward every day - five figures, six figures, seven figures... You’re probably half-celebrating, and half-suppressing a panic attack. You may be thinking, “How the heck am I going to stay in touch with all these people?” Fostering relationships with your fans is priceless But as your fanbase grows,  it becomes increasingly difficult to stay in touch with all of your fans. Even just your super engaged fans are numbering a lot higher now. Peter Hollens touts the importance of responding to every single comment and DM to grow your tribe - but what about when those…

You’ve worked your butt off to build a large, engaged following of fans. You’ve been replying to comments, getting to know your fans on a personal level, and have built up a great sense of tribe with them. Now that you have an amazing community, let's start promoting the "-unity" and help your fans get to know each other! Why is it important, you ask? Interaction between your fans promotes an even more solid community around your art Your fans each have a common interest - your work! And because of that, they're bound to have more in common, too. When you start the conversation, your fans will run with it, and create new friendships amongst themselves. This is a…

Even creatives need email lists to sell their art. Here's why - Click to read: | Blog.Patreon.com

As creatives, we focus a lot on social media to engage with our fans. And why? Because it’s immediate. Because it’s widely used. Because it’s social. And social media is wonderful. It’s an incredibly powerful tool. It keeps you regularly conversing with a your fans and followers. But even social media has some pretty staggering limitations that are holding you back. Where social media falls short, emails lists reign supreme. Now wait, don’t go deleting your Facebook or Instagram accounts! Keep up the good work you’ve been putting in there, but start an email list, too. No really, start that email list. Honestly, do it. Here are 5 reasons why you’ll really wish you started it yesterday:   1. You…

Gathered a community and a following by releasing your work for free? Here's how to start making an actual income. | Patreon Blog

You have been working hard. You’ve been building a catalog of work. You’re constantly creating and freely sharing the fruits of your labor along the way. Because you've been sharing your work for free, you've gathered a following. You have fans. You have subscribers. You have people that cannot wait to see what you make next. And that’s a really good thing. Just ask Peter Hollens. He has this to say about building community as a creator: “...engaging with people on social media, responding to every comment and message, and just being really genuine and honest! People want to follow and support artists who create something meaningful, who are real people. The age of the celebrity is passing. It’s all about…

Do Less Work and Get More Fans: The Magic of Recycling Old Content

There’s a common problem every creative entrepreneur runs into: creating consistent, high quality work, and getting people to see it. You may be struggling to stay on top of your content schedule due to any number of reasons: Lack of time to make new content Lack of ideas Lack of resources Inconsistent life schedule But you know that staying active online and creating new, engaging content allows people to discover your art. You know it’s also how your current fans feel closer to you. And you’re not wrong: Posting often and strategically will multiply engagement At the simplest level – the more content (pages, posts, tweets, shares, etc.) you put out there, the more opportunity someone has of finding you.…

Here's how to hire an assistant to grow your creative business

When you’re running your creative business as a one-person-show, it can be, for lack of a better word, crazy. You want to keep costs low, output high, and stay a lean, mean, art-making machine. But if the skills necessary to run your creative biz are starting to expand beyond your capabilities, you may be thinking, “I could really use some help around here.” How you know when it’s time to hire an assistant: Patreon creator Justin Cone of Motionographer was recently able to hire on a full time assistant as a direct result of his Patreon income. Here's how he knew it was time to add a member to his team: We've always had a lot of volunteer help with Motionographer, but I've…

Hello, introvert. You highly perceptive, deeply introspective, passionately creative introvert. This may or may not come as a surprise to you, but you’re living in an extrovert’s world. If you need any kind of proof, hit play on this incredibly validating TED Talk with Susan Cain. For years, introverts have been living under standards imposed by institutions that value and promote the qualities found in our extroverted counterparts. Leaders are encouraged to be loud, and good employees are encouraged to follow them. The myth of the day is that reserved, introverted spirits will never be successful entrepreneurs. And God help you if you’re trying to be successful as an introvert in a creative field. But. And this is a big…

For musicians, Patreon changes the way you make an income. You joined (or are in the process of joining) Patreon, because in an industry of unpredictable income, having a sustainable salary is key to making, releasing, and performing new music.

So right now, you’ve got a bunch of fans that have already signed up to be your patrons. You see your patron count tick up pretty steadily (along with the earnings, of course).

Using Social Media To Promote Your Work Without Being Cheesy | On the Patreon Blog

Content is king, and social media is the world’s gateway to great content. For creative business owners, social media should be a necessary part of your business plan. Sharing targeted, original content on social media is the best way to share your work with more people and gain new faithful fans. But what if you aren’t exactly fluent in the ways of social media? Or maybe you use Facebook in your personal life, but have no idea how the heck to make it work for your business? Here are 9 quick tips for what to post on social media, without sounding like a total cheeseball:   1. Share in-progress sneak peeks of your latest work This is the easiest thing…

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