Category Archives Creator Resources

There’s never been a better time for artists, especially when it comes to making money. No longer are artists at the mercy of big name galleries and dealers in order to sell their work. Instead, today’s social media landscape has made it possible for creators of all kinds to monetize their craft, especially once understanding how to effectively advertise on social media.

Freelancers: it's your time to shine, and it's only getting brighter. According to Fast Company, over 40% of the American workforce, or 60 million people, will be a part of the freelance economy by 2020. How do you hop on this wave? While creativity is vital, it’ll only get you so far. Understanding business and marketing concepts like branding is what will truly propel you closer to realizing your dreams of developing a successful brand on the web. Great branding transcends merely focusing on the type of product or service you offer the world and enters the territory of emotion and romanticism. In other words, branding is about making a genuine connection with fans and followers. Successful creative entrepreneurs get…

In the early years of my writing career, I spent many hours daydreaming about working for myself. In those days I worked full-time, reluctantly. The rigid shape of a 9 to 5 felt claustrophobic and creatively limiting. What if my most productive hours were before 8 am or after 10 pm, I wondered? What if I thrived working on multiple projects with multiple clients? What if I needed to stand on my head for 10 minutes to kickstart my productivity? What if I didn’t want to make small talk in the elevator? After a handful of full-time gigs I started to understand that job satisfaction is as much about how you work as it is about what you do. I’d…

Twenty years ago, if you were an author trying to get your book published, you had to shop your manuscript around to the big publishers in hopes of landing a publishing deal. However, with the advent of new technological developments such as the Internet (Have you heard of it?), you have the unprecedented opportunity to self-publish your work anytime, anywhere (and even option the film rights of your novel to 20th Century Fox Studios!). Here’s how.

“How do I talk about my skills without sounding like a showoff?” “What if no one cares what I have to say?” “I’m an artist—does anyone even expect me to have a voice beyond what I create?” Many creators (especially those introverted in nature!) struggle with speaking about their craft. The good news is that even the most soft-spoken artist can overcome this obstacle and learn how to leverage public speaking skills to skyrocket his or her career. In this article, we’ll go over 1) How to talk about your art to buyers and collectors, 2) How to talk about your art at public appearances and events, and 3) How to talk about your art to patrons. 1. How to…

Involving your fans in your creative process will not only build engagement and trust within your community, it will likely become one of your best marketing devices. The more included your fans feel in your process, the more likely they are to tell their friends about you and help grow your audience. On the flip side, leaving your community in the dark or not listening to them can tarnish your reputation as a creator and keep you from growing your fanbase. If your existing audience doesn’t feel like part of your community, you will have an increasingly hard time welcoming newcomers into your circle. Whether you’re a creator on Patreon looking for some cool reward ideas or simply interested in…

For creators selling art online, packaging is one of the most underrated marketing opportunities. In this article, we’ll explain the importance of branded packaging, reveal key elements of a successful branded packaging/unboxing experience, and go over the benefits and types of various package inserts. We’ll also share insights from creators who’ve leveraged packaging to build their brand.

Since the launch of live streaming on social media more than two years ago with early players Meerkat and Periscope, creators have been given the opportunity not just to post video and pictures to engage their audiences but to connect with their fans in real time. With the widespread adoption of Facebook Live — and Twitter’s latest announcement that they’ve entered the 360 degree live streaming game with Periscope — going live has gone from an extra feature to almost a necessity when it comes to creating a strategy for fan engagement.

#1: What the Hell just happened?

Just kidding. But not really, because I could spend this entire article working that one out with you. If you’ve spent 5 minutes on Twitter in the last year, you’ve probably scrolled past a few “go away, 2016” tweets. I think it’s safe to say that 2016 will go down as one of the least-loved years in the 21st century for far too many reasons.

If you’re like me, you’re more than ready to wake up on New Years Day and take the deepest breath you’ve had in 365 days. No, the year can’t be undone, but the welcoming of 2017 can be a chance to let the past be the past, and to welcome a clean slate.

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