Maybe you’ve just finished building your page on Patreon. Or, maybe you've been here a while, or are just getting started. Whatever stage of the Patreon journey you’re on, you may have missed a couple steps that could help accelerate the success of youer membership business. Below are a few of the most important steps of the sign-up process that you may have missed.
If you want to attract new patrons to your page, you’re going to need to make it easy for them to find it. Luckily, Patreon has created an API, that’ll allow you to add a Patreon button directly onto your website and link potential patrons right to the pledge flow on your Patreon page.
If you create Youtube videos, you can also add an “end card” to the end of each of your videos that will link directly back to Patreon. Check out this quick breakdown from a Patreon creator on how to do this.
Getting patrons to your page is an ongoing task, so make sure that you are always linking back to your Patreon page from anything that you create outside of Patreon.
Most creators offer benefits to their patrons in exchange for their pledge. But as a creator, it is up to you whether you want to offer benefits or not. If you do decide to offer benefits to your patrons, feel free to keep them simple and expand on them as you learn more about what your patrons are interested in.
If you choose not to offer benefits, that’s totally cool too. You should still make it clear what your patrons get out of pledging to you. Maybe it’s not a tangible benefit like mp3 downloads or behind-the-scenes photos of you at work, but your chances of getting patrons to pledge to your page will greatly increase if they feel like they’re getting something out of being your patron.
A good way to provide value to your fans without needing to create benefits is to think about how your patrons are helping you. Are you able to create higher quality content more frequently with the revenue you’re making on Patreon? Great, add that to your page. Is a portion of your patrons’ pledges going to a charity that’s helping find a cure for cancer? Then share it. The more you can demonstrate the benefit of pledging to you, the higher likelihood a potential patron will click that “become a patron” button.
Alright–setting up a secondary security point to your Patreon page isn’t the most appealing part of getting started on Patreon. If you want to keep your account safe from intruders, though, this is the best thing you can do to prevent unwanted attacks from unrelenting hackers.
To learn how to set up 2-factor authentication on your creator page, head over to this support page.
When a patron pledges to you, they’ll receive an automated message, thanking them for their pledge. What you might not have noticed while creating your page is that the content of this message is completely up to you.
Feel free to keep it simple with a little note of gratitude, share some links to pieces of content or other places your patrons can find you, or even create a separate “thank you” video to show your fans how much you care.
Still stuck creating your page? Check out our handy build and launch guides for some help. Want more posts like this, delivered straight to your inbox? We share tons of creator resources, inspiration and industry news on our blog.