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Get Your First Patrons With These Email Templates for Your Friends and Family

Starting a Patreon page can be one of the most exciting parts of your creative career. You’ve honed your craft, built an audience, and are eager to welcome your fans into your cozy Patreon community.

So why is it that when you finally launch your page, you suddenly freeze up at the thought of sharing the news, not with your dedicated audience (you know they want to hear from you!), but with your closest friends and family? Our Creator Talent team at Patreon recommends sharing your page with your personal posse before going out to your audience. Not only can they provide you with honest feedback (tough love, anyone?), but they can help create the foundation for your success on Patreon by being your very first patrons.

Maybe you’re worried that they’ll think you’re trying to sell them something, or you’d simply rather keep your work and personal lives separate.

Whatever the reason, not sharing your page with your posse could be limiting your success on Patreon, so let’s take the stigma out of telling your friends and family about your page so you can get your first few patrons before going live to your audience. I’ve laid out a few templates you can use at different stages of your process to get the word out.


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Before you launch your page

Why not get some early feedback about your Patreon page before you even make it live? We’ve made it super easy for you with a “preview link” you can send to your closest friends. Only those with the link will be able to see your page, so you can share a sneak preview before you launch.

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Here is a template you can use when you share out this link. Feel free to re-work it to match your style:

Hey [first name],

As one of my [closest friends/biggest creative instigators], I’m excited to share a sneak peak of a big upcoming launch with you and see what you think!

For the past few [days/weeks/months], I’ve been working on a Patreon page so that I can earn ongoing revenue through my fans. With Patreon, fans can pay a small amount of money each month (or each time I release something new) in exchange for access to my work and some bonus rewards.

My page hasn’t launched yet, but this secret link [attach link] will give you a preview of it. I’d love to hear any feedback you have about it before I make it live to the world. Specifically:

  • Does everything make sense? Is it clear what Patreon is and what fans get out of joining my community?

  • What do you think of the rewards? Any in particular stand out as things you would join Patreon for?

  • Is there anyone you think I should connect with to help spread the word once I launch?

Thanks so much for letting me know what you think! I’m so excited to be getting this off the ground and couldn’t do it without the support of [friends/family] like you.

I’ll be sending out an email to my mailing list subscribers once I launch, so feel free to add your email here [attach subscribe link] if you’d like to stay in-the-know.

Can’t wait to incorporate your feedback into my final page!

-[your name]


After you launch

Whether or not you’ve already solicited feedback from your friends and family pre-launch, spreading the word after you launch will help you unlock that achievement of getting your first patrons.

I’d recommend emailing those closest to you before you promote your page to your social channels. That way, you have a bit of clout when your fans make their way to your page and see that you’re already getting patrons.

I know, I know: asking your friends to become your patrons is tough! This template should help keep you from sounding gimmicky and instead, get your homies excited about your page:

Hey [first name],

Today is an exciting day for me. I just launched my Patreon page [link to page]!

If you aren’t familiar with Patreon, it’s an easy way for those interested in my work to see new exclusive content and updates before anyone else. By contributing as little as $1 per month (or every time I release something), patrons will enable me to dedicate more of my time to creating by helping cover the many costs incurred from my work.

As one of my closest [friends/family members], I wanted to share the news with you before promoting more widely. I would absolutely love if you were interested in becoming one of my first patrons and helping me lay the foundation for what I hope to be a great ongoing project.

If you’re not in the position to become my patron, no worries at all! Your [friendship/support] means the world to me and I’d be so happy to hear any feedback (good or bad) you could share in regards to my page.

Thanks so much for your support!

-[your name]


A gentle reminder

Didn’t get a response from your first email to your friends and fam? Don’t stress about it! Most of us are victim to an overflowing inbox and more often than now, we simply miss important messages because of this. Don’t be afraid to send your pals a follow-up to make sure they received your email. Here is an example you can use:

Hey [first name],

Just wanted to make sure you saw my last email as I think it’s something you’ll be really excited about with me. Since you’ve been so supportive of my work, I’d love to invite you to check out my Patreon page [link]. I’m really hoping to reach my first goal of [amount of goal] so I can [what you’ll do with the money]. I’d be so honored if you were interested in becoming one of my first patrons!

Thanks so much for all that you do to help me achieve my goals,

[your name]


A Few Things to Consider

  • Don’t have your friends’ emails? No prob. Send them a text asking for their email; this is a great way to pique their curiosity around what you’ll be emailing them about. 😉
  • Email isn’t the only way to get your message across. If you prefer other forms of communication, go for it. Facebook messages or texts are a great way to get the note across.
  • If you’re worried that your friends will think less of you for sharing your page with them, consider how you’re framing it. “Give me your money” and “I want to share something exciting with you” will likely elicit two very different responses.

Have other examples of great ways to share your creator page with your community? Feel free to share in the comments! Looking for even more ways to engage with your community and get the most out of Patreon? We share tons of great resources for creators like you on the Patreon blog!

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