Whether you've completely finished building out your page or have simply started laying the groundwork, now is a great time to tell your fans about your upcoming launch!
Ideally, you’ll have a couple weeks to spread the word, or do a “soft launch” or teaser promotion before officially kicking off your Patreon membership business.
Here are just a few reasons why it's important to share the big news before your official launch:
It helps build momentum
Take a moment and think back to the last event you were invited to. Chances are, you heard about it at least a couple weeks ahead of time. Event hosts know that nobody will show up to their event if they wait to invite everyone until day-of. The same is true of your Patreon page. You can't expect that people will show up when you launch your page if you didn't give them a heads up about it ahead of time.
Use the time in between when you build your page and when you launch it to ensure that every facet of your community — from your inner circle of friends to your Twitter followers — knows that you are starting a Patreon membership business and you will be pleasantly surprised by the number of party guests who show up come launch day.
🏆 Pro Tip: Use a simple graphic design tool like Canva to customize your social media accounts with banner images promoting your launch date.
Fans get a chance to familiarize themselves with Patreon
Patreon may be a completely new concept to a lot of your fans, so it's important that you make sure they understand how it all works before asking them to become your patrons. In the days leading up to your launch, promote a few creators you admire on social media, share our explainer video and build the hype of joining your Patreon community.
You'll improve your page
Were there any parts of building your page that you had trouble with? Maybe you got stuck trying to figure out what benefits to offer or you aren't sure which part of your multifaceted creative outpourings your fans are most excited in.
Even if you think you have an award-worthy Patreon page on your hands, there's always room for improvement. Asking your fans what they'd be excited to see/pay for before you launch your Patreon page will net you a ton of great insights as well as make your fans feel all warm and fuzzy that you care about what they think.