The About section of your Patreon page is one of the most important parts of your page, as it gives potential patrons an idea of what to expect when they join your Patreon community.
Note: When you’re setting up your Patreon page, you’ll be asked to fill-out the “About” section. After you launch and your page is live, this information will live on the Overview tab of your page.
Here is the formula for creating the best About section possible:
While many of your patrons will have arrived at your page because you asked them to join you there, not everyone who lands on your page will know who you are. Make sure to start your description with a little bit about who you are and what you create.
What do fans get out of being your patron? We know patrons become members because they are support-motivated AND benefit-motivated. They love to know what exactly their support means to you, your creative work, and your life, and they love the idea of getting something in return - from exclusive access to you, merchandise, or extra content. This is where you can give a brief summary of the benefits your fans get when they join and the types of content they'll have access to.
Unless you plan to update this section all the time, keep this information appropriate for the long-term. Who you are, what you’re about, and why you’re here should be the key focuses. Other info about new projects, announcements, and other time-sensitive topics can be put in a post.
On the flip-side, there are a few things you may want to avoid when writing your page description:
Your patrons get a ton of awesome stuff when they become your patron, so avoid using passive language that doesn't illustrate how amazing becoming your patron is. Words like "support" or "help" or “donate” can make potential patrons feel like they are doing you a favor by becoming your patron. The notion of longevity isn’t there, either. Instead, using active terms like "get access" or "join my exclusive community" to entice fans to become your patron encourages long term participation. Plus, you get to emphasize your commitment to your audience and foster community at the same time.
We get it — you have a lot to say! Communicating your vision and excitement about your projects can take up a lot of real estate, but it's important to keep your description short and sweet. You only have a small window of time before someone decides whether or not to become your patron, so save the novel for what you're actually creating on Patreon and keep your description as succinct as possible.
If you want visiting fans to click that big button that turns them into paying patrons, the worst thing you can do is lead them off of your Patreon page. Hyperlinks can be great when you're trying to give viewers an idea of what you're all about, but by limiting the number of times people are linked off of your page, you are increasing the amount of viewers staying on your page. Simple enough logic, right?
🏆 Pro Tip: Your intro video, which we go over in more detail here, should be the main attraction of your About section, so it's best to keep the text portion short, sweet, and evergreen.