Miel Bredouw and Demi Adejuyigbe have a clear mission when it comes to their podcast “Punch Up The Jam.” Their manifesto? Review, rewrite, and remix all your favorite tunes and have you laughing in the process. In many ways it feels like a mix between performance art and wandering into the apartment of two BFFs and listening in while they hilariously “fix” popular hits.
Prior to launching their podcast, these hosts had earned some heavyweight comedic pedigree. Miel Bredouw grew a loyal fanbase on Vine before moving to Instagram and YouTube where she has over 100,000 subscribers delivering comedy shorts. Best friend Demi Adejuyigbe is kind of a big deal, too, as a writer on “The Late Late Show with James Corden”. You might even recognize his vocals — his faux end credit songs and lyrics (often in the style of Will Smith) have gone viral multiple times.
For Miel and Demi, learning how to scale this joint project, engage with their audience, and set and reach their goals on Patreon was all part of their success.
We spoke to Demi recently to get his learnings firsthand. Here are his top tips for creators looking to grow their creative business.
It’s essential as a creator that you have clear goals at the outset of a new project. If you don’t define what success or even progress means to you then how will you measure the effectiveness of your new venture?
Your plans for your business don’t need to be monetary in nature, although they can be. Perhaps you want to reach more people with your music or build a community to share your short stories with. Engaging authentically with your audience can be just as worthwhile as setting income markers.
Whatever goals you set, when you begin to attract an audience be mindful that those goals can and should change and develop over time. As Demi Adejuyigbe found, “Our original goals for the podcast were just to have fun discussing songs we had thought about before as they had weird lyrics or little parts that we didn’t understand, and we knew that making parodies of them would be both fun in the process of constructing them and in the process of releasing them,” he says.
As time develops and your concept evolves, you’ll get to know your audience better and be able to anticipate the sort of service or products that they want to see. That's when making strategic changes to your offerings can help to better engage loyal fans and attract new people to your art.
“Over time, we’ve started trying to make the podcast larger by giving our audience a chance to help us shape it and have input into what we do.”
That interactive quality achieved through the live shows and by allowing listeners to submit songs they would like to see “punched up” helps to make patrons feel some sense of community and even ownership over the podcast. “We connect with our audience by trying to keep up with (their) responses on Twitter and sharing as many moments from recordings as we can,” he says.
Other ways that Adejuyigbe and Bredouw have maintained listener loyalty and grown their following is by making the entire production natural and genuine; you really do feel that you are listening to two friends discussing their favorite songs, maybe after a night out. That intimacy is what brings listeners back and makes them feel involved. “The podcast is so natural and comes from a place of friendship and making it clear that our show is real people and not just an overly constructed piece of sound really hammers that home,” Adejuyigbe says.
Some patrons will support you because they love you and want you to succeed, some are excited about the benefits they get in return for their monthly membership. Figuring out what drives your audience, and creating something to make patrons like they're getting some super special is a great strategy. What makes the Patreon community so unique is that it’s so much more than just a marketplace. Every creator helps to build, in collaboration with their patrons, a digital neighborhood, a community. You need to identify what it is that you are bringing to this relationship. What can you give patrons that they won't find elsewhere?
Miel Bredouw and Demi Adejuyigbe’s fans can always expect quality comedic “Punch Up the Jam” podcast episodes, but as patrons they get even more exclusive content.
“Our Patreon offers a bonus podcast, downloads of studio-quality versions of all the punch ups we make, behind the scenes videos of us working together to make the punch up once a month, and early access to tickets for live shows,” says Adejuyigbe.
Everyone likes exclusive content but the “Punch Up the Jam” creators have gone one step further. By offering fans the ability to contribute meaningfully to the direction of the show listeners feel valued and invested in their success. Adejuyigbe says that this collaborative relationship with the audience is nurtured by providing listeners with “the ability to vote on a song for us to cover once a month," and when they need inspiration or want input about how to evolve the podcast, they go to patrons first.
Through Patreon, Demi and Miel have been able to create a loyal community while also building a creative career. We can't wait to see what they do next!