Setting Up Shop: Tips for Building a Successful Patreon Creator Page
So, you’ve officially become a creator on Patreon. Yessss! We’re so stoked you’re here! But now what?
You have just unlocked a whole new world of patronage; a community of your most dedicated fans, ready to join you in all your future creative endeavors. But even the most loyal of fans aren’t going to pledge to you if you don’t have your profile set up for success. Ask any of our top creators and they’ll tell you: the journey to becoming a successful creator on Patreon starts with a carefully crafted profile, a well thought out promotional launch and a steady stream of the awesome creations that led your fans to your Patreon page in the first place.
I’ve reached out to some of our highest-earning creators on Patreon for advice and have compiled this list of tips and tricks to help you along your journey as you create, launch and grow your Patreon community.
What’s that? You’re not on Patreon yet, you say? Let’s fix that.
Put yourself in a potential patron’s shoes: A creator whose blog you follow posted a link in their latest post, leading you to their Patreon page. You click on the link, knowing that you only have two minutes before you need to head to an important meeting. You start to watch their intro video but it’s ten minutes long so you scroll down to check out their description, which is written like a Herman Melville novel. Defeated, you give up and head to your meeting.
Now imagine the same scenario but the creator’s video is one minute long and their description is to the point (clearly states what they create and what your pledge will go towards.) In those two minutes, you get so excited about pledging to the creator that you click that “become a patron” button and BAM—you have successfully made an ongoing pledge to the creator!
Whether it’s your intro video, or your about page, always be thinking of ways to simplify. You never know who might be considering pledging to you and you don’t want to miss out on getting a patron because you have a cryptic page.
For more tips on how to get ready for launch, head over to the Launch Day Checklist.
Reward Your Patrons with awesome benefits
Your patrons are your absolute biggest fans who have made a commitment to continuously pay for your work. Why not show them your appreciation with a little something extra? Benefits can be as simple as allowing patrons access to your patron-only feed or as extravagant as a behind-the-scenes video of your creative process.
Comic book writer and Patreon creator Alex Woolfson knows from experience that great benefits will not only help get you more patrons, but can also increase the amount of fans “you’ll have evangelizing your Patreon page out in the world.” He warns to avoid a “donation mindset” though.
You are not a charity; you are a working artist. Instead, think of Patreon as a way to provide special, exclusive rewards to those awesome folks who are actively making your work possible through pledges.
Be careful not to make your benefits too extravagant or time-consuming, though.
While a handwritten thank you card may be a sweet gesture, imagine if over 100 patrons signed up for this reward. Patreon should help you focus more of your time on creating, not the other way around.
So when you’re setting up your benefits, consider how much time it would take to fulfill them, especially as your Patreon page grows. And if you need help with that, check out this post for everything you need to know about creating benefits on Patreon.
Launch Before You Launch
Okay, you’re ready to share your beautiful Patreon page with the world. But before you hit that green launch button, consider doing a soft-launch with just a few close friends and fans. This will give you the opportunity to make sure your Patreon is in tip-top shape when it’s time to share it with the world.
You can do this with the “Preview Link” feature, a private link to your creator page just for you and a chosen few. Then, share that link with a small group of your most trusted advisers for feedback.
Tip: Make sure you have a couple patron-only posts in your feed when you launch your page. That way, any potential patrons will see that there is already content they can access exclusively once they become your patron.
Now You’re Ready to Launch and Promote
You’ve shared the preview, gotten feedback, and now you you’re ready to launch. Time to click that green launch button making your page live to the world.
After your page goes live, now it’s time to promote it. Many creators don’t realize that promoting your launch is as crucial as building a simple and compelling page, so make sure you tell the world you’ve launched on Patreon. Share your excitement on social media and run a Special Offer.
And don’t stop there. To make sure your Patreon page continues to grow, get into the habit of sharing it wherever your fans are. For every piece of content you share on your website, blog, Youtube channel, etc., link back to your Patreon page and remind them about all of the additional content and exclusive perks they’ll get if they become your patron.