Facebook Pixel

Using social media to promote your work without being cheesy

Content is king, and social media is the world’s gateway to great content.

For creative business owners, social media should be a necessary part of your business plan. Sharing targeted, original content on social media is the best way to share your work with more people and gain new faithful fans.

But what if you aren’t exactly fluent in the ways of social media? Or maybe you use Facebook in your personal life, but have no idea how the heck to make it work for your business?

Here are 9 quick tips for what to post on social media, without sounding like a total cheeseball:

1. Share in-progress sneak peeks of your latest work

This is the easiest thing you post to create relevant content on social media. Folks love seeing how your art is made. If you can snap photos of your paintings, comics, lyrics, or other media while you’re still working on it, people will feel excited to have a backstage pass into your creative process.

2. Follow up with a post of the finished work

Since you’ve teased your latest podcast or art piece, remember to post a photo or link to the final work once you’ve completed it! We want to see that goodness in all it’s freshly minted glory!

3. Share behind the scenes looks into your life as a creative

Your fans and potential fans are interested in what you do on a daily basis as a creative. Show them glimpses of what it’s like to be you!

Missing Jon so much already. Can’t believe I get to tour with these amazing people. Overwhelmed with love and gratitude. <3

A photo posted by Tessa Violet (@tessaviolet) on May 10, 2016 at 5:48pm PDT

Musician Tessa Violet shows us a little glimpse into road life. Click here to check out Tessa Violet’s Patreon Page!

For musicians, snap photos of you in the studio. Share what you’re recording that day and how you feel about it. For comic book artists, share a pic of you and your writer at your weekly meeting where you discuss the plot of your comic. Let us in on how it went. Podcasters can snap a selfie of themselves with a guest they just interviewed. Tell us how much fun you had and when the podcast is set to release.

Behind the scenes glimpses into your creative life are interesting and help your fans feel like they’re getting a front row seat to your career. It also keeps you front of mind when you’re between releases.

4. Share stuff only as it relates to your creative business

You may have an obsession with golden doodles. You may be a musician that writes country music. Unless you’re writing a country song about your golden doodle, it’s best not to share unrelated content on your business social accounts.

Now, maybe you’re an SEO advisor, you have a coffee obsession, and you know your fans also love coffee. If you can tie your coffee addiction – excuse me, obsession – into the narrative of your creative business, then post! You just want to make sure your feed is full of relevant content. You don’t want your fans scratching their heads, wondering why you posted this super artsy photo of your french press amidst all your free SEO tips.

5. Shameless self promotion is not always the answer

Sometimes, artists early on in their careers have an inclination to post promo material and promo material only. While it’s totally okay to promote your work (you have to!), don’t use social media as your only outlet for it.

Social media is an incredible tool for building relationships with your fans, and you can’t build a relationship with someone when all you do is ask, ask, ask. You simply need to give back to your fans. You can do this by posting relevant, interesting content, even if it wasn’t you who created it.

Check out this post for tips on curating content, and sign up below to receive posts like this straight to your inbox:


6. Have an ask at the end of every post

A simple trick to help you walk that line between feeling slimy and being effective is to have an ask at the end of your posts. This is technically called a Call to Action. Whenever you post something, the very last statement of the caption should direct the user to do an action. That can be as simple as “Click to read the post,” or the ever popular, “What do you think? Leave me a comment with your thoughts below!” This allows you to capitalize on the traffic from your social posts, while not feeling like a salesperson who’s constantly asking people to buy your stuff.

You’ll see this tactic everywhere, but you probably don’t even notice. When it’s casual and authentic, it’s doubly effective.

7. Shout out your fans

Nothing makes someone feel quite as special as being recognized. If someone shares a piece of fan art with you, retweet it! If someone writes you an awesome email or leaves you a sweet review, shine a light on them by thanking them publicly! At the end of the day, these are the people that keep you in business. Love on them whenever you can.

.@xacocax IS A GOOD PERSON pic.twitter.com/maQGZkYphO

— The Doubleclicks (@TheDoubleclicks) September 18, 2016

Check out The Doubleclicks on Patreon here!

8. Highlight your contemporaries

Is someone in your space making something that you absolutely love? Share it with your fans! This is a great way to make friendships with your fellow creatives. Shining a light on our contemporaries keeps us humble, and makes excellent opportunities for cool collaborations that both your fanbases will love.

9. You are human. Be your human self.

Lastly, it’s totally okay to be human on social media. Show people who you are, what you’re thinking, what you value, and what you’re all about. You want to attract people who like you for you, not the glossy, shiny veneer version of you.

We’re all imperfectly perfect, and showing your humanity at times can help people relate to you as an artist.

Whenever I work on involved paintings, I go thru the stages of grief (sometimes multiple times). I’m currently in the bargaining stage…

— Jennifer Miller (@Nambroth) September 11, 2016

We feel you, Jennifer. Check out Jennifer Miller’s Patreon page here!

Creators are using Patreon to earn ongoing revenue directly from their fans.