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Marketing & Promotion

7 Ways to Talk to Your Audience About Patreon
What can you share about your Patreon membership program without feeling like you're constantly asking for support, or even begging? Here are seven ideas.
Zaedryn Rook
Making a Creative Marketing Plan That Works
It’s tough to promote your own work as a creator! You know you’re supposed to “market” and “self-promote,” but how? Here are some simple, foundational marketing ideas for creatives.
Zaedryn Rook
Six Ways to Promote Your Patreon Special Offer to Patrons and Fans
ICYMI we recently launched a Special Offers feature to help you boost your membership business. Since then, we’ve seen a lot of inspiring…
Kate Holt
Membership 101 | The 15 Best Practices To Launch and Grow Your Patreon Program [Video!]
So you want to know more about memberships programs? We could literally talk to you about it all day (today and tomorrow). Instead of…
Kate Holt
The Creator Mindset Map — Fear
The Creator Mindset Map identifies, affirms, and validates the complex feelings and emotions creators juggle when bringing each project…
Kate Holt
The Creator Mindset Map — Hope
The Creator Mindset Map identifies, affirms, and validates the complex feelings and emotions creators juggle when bringing each project…
Kate Holt
The Creator Mindset Map — Grit
The Creator Mindset Map identifies, affirms, and validates the complex feelings and emotions creators juggle when bringing each project…
Kate Holt
The Creator Mindset Map — Glory
The Creator Mindset Map identifies, affirms, and validates the complex feelings and emotions creators juggle when bringing each project…
Kate Holt
17 Rewards for Community Leaders to Offer Their Members on Patreon
Are you a community leader looking for ways to engage your followers? This article compiles some of the most popular rewards for community leaders to offer on Patreon.
Olivia Seitz
21 Highlights from #ThankYouPatrons Day 2018
A recap of our second annual Thank You Patrons Day: a very deserved day of gratitude for the people who support creators.
Taryn Arnold
21 Patreon Rewards for Independent Journalists to Offer Their Followers
Are you an independent journalist looking for reward ideas to offer your followers? This article compiles some of the most popular rewards for journalists to offer on Patreon.
Olivia Seitz
New Feature Alert: Boost Your Engagement and Earnings with Special Offers
Here at Patreon, we’re committed to helping you connect with your super fans and thrive in your creative career. One big goal we have (and…
Kate Holt
How MCrider Uses Discourse to Facilitate an Active Community of 2,000+ Patrons
MCrider has more than 2,000 patrons who use his forum. Here, he shares how he uses the Patreon Discourse integration and which features he finds most useful for creators.
Olivia Seitz
How to Build an Audience on Facebook: 9 Tips That Helped 'Autistic Not Weird' Gather 82,000 Followers on Facebook in Three Years
In 2009, Chris Bonnello learned that he was on the autism spectrum. At the time, he was working as a primary school teacher and did his best…
Olivia Seitz
How to Monetize a YouTube Channel: 12 Tactics the Whiskey Tribe Used to Reach Nearly $20k/mo on Patreon
Whiskey Tribe is known for their deep knowledge of whiskey and online shenanigans. Learn their top 12 tips and tricks for monetizing a YouTube channel.
Olivia Seitz
How to Boost your Income on Patreon with a Special Offer
We think you creators deserve a raise, and we want to help you get one. That’s why we’re here to tell you about an exciting strategy that…
Christine Donaldson
3 Strategies Matt Hamlin Used to Get Over 340,000 Subscribers on YouTube
With 340,000+ followers, Matt is someone who knows how to get subscribers on YouTube. His success, however, didn’t happen overnight. Read more about his story!
Olivia Seitz
Meet The Musician Who Sacrificed Fame to Pursue the Support of 1,000 True Fans
As 2010 drew to a close, Nate Maingard  walked away from a psychic, shaking his head. She had told him he could make a full-time living…
Olivia Seitz
How to Get More YouTube Subscribers: 20 YouTubers Share Their Story
Not sure how to get people to subscribe to your YouTube channel? Over 20 successful Patreon YouTubers share their tips for growing a channel's subscriber list from zero to over 1,000.
Cody Slingerland
How Noon Pacific Promotes Emerging Artists to 100k Weekly Listeners
After building an audience of over 100,000+ weekly active listeners, Clark Dinnison has to chase away investors ready to throw cash at his…
Olivia Seitz
5 Podcasters Share Their Biggest Tip on Promoting a Podcast
Once you’ve started a podcast, how do you build your audience? To answer this question, we asked 5 successful podcasters in the Patreon…
Olivia Seitz
How Portland Indie Game Squad is using Patreon for Live Community Events
In an earnest attempt to prevent FOMO from our upcoming event  (which you can still RSVP for), we asked the Portland Indie Game Squad (or…
Christine Donaldson
The 7 Best Podcast Promotion Strategies (And How to Use Them)
With over 1 in 3 Americans  now having listened to a podcast, it’s getting easier and more attractive to start and grow your own show. The…
Nat Eliason
7 Tips for Staying Connected With Your Growing Fanbase
You’ve reached that proud point in your career that you’ve been striving for – your fanbase is growing. Exponentially. You’re watching your…
Kati Holland
Building Community: How to Connect Your Fans to Each Other
You’ve worked your butt off to build a large, engaged following of fans. You’ve been replying to comments, getting to know your fans on a…
Kati Holland
An Artist’s Guide to Social Media Advertising
There’s never been a better time for artists, especially when it comes to making money. No longer are artists at the mercy of big name…
Kati Holland
The Importance of Building a Brand as a Creative Entrepreneur
Freelancers: it’s your time to shine, and it’s only getting brighter. According to Fast Company , over 40% of the American workforce, or 6…
marc schenker
5 Fun Ways to Involve Your Fans In Your Next Project
Involving your fans in your creative process will not only build engagement and trust within your community, it will likely become one of…
Ellie MacBride
Everything Creators Need To Know About Branded Packaging
For creators selling art online, packaging is one of the most underrated marketing opportunities. In this article, we’ll explain the…
Kati Holland
How to Use Facebook Live to Engage Your Audience
Since the launch of live streaming on social media more than two years ago with early players Meerkat and Periscope, creators have been…
Jolene Latimer
How to move your audience to a new platform
Whether your fans hang out in a Facebook group, fan forum, chat room, or are scattered across several corners of the internet, you will…
Ellie MacBride
How the Most Successful Community Managers Grow Their Audiences
The term community management is relatively new but the concept of building and nurturing community is not. If you’re a creator with a…
Ellie MacBride
5 Reasons Artists Should Build an Email List
As creatives, we focus a lot on social media to engage with our fans. And why? Because it’s immediate. Because it’s widely used. Because it…
Sarah Spencer
For Immediate Release: How To Write An Art Press Release
Want to get PR for your art? Long gone are the days when people relied solely on the morning paper for the latest news. Today, creators of…
Kati Holland
How to Find Music Blogs to Contact for Song/Album Reviews
This was written by Ari Herstand and is an excerpt from his new book,  How To Make It in the New Music Business . Most of the top music…
Sarah Spencer
10+ Tools to Use in Tandem with Patreon
From project management, to email management, to merchandise development, and so much more, here are over 10 top online tools to help you manage every aspect of your creative project.
Kati Holland
Do Less Work and Get More Fans: The Magic of Recycling Old Content
There’s a common problem every creative entrepreneur runs into: creating consistent, high quality work, and getting people to see it. You…
Sarah Spencer
How to Get Your Art on TV & Film
Oh, Hollywood. The red carpets, the flashing lights, the star-studded parties… Think the entrainment mecca is reserved for the likes of…
Kati Holland
Holiday Marketing for Artists: A Step-By-Step Guide
The holiday season means pumpkin spice lattes, cozy sweaters, and “chestnuts roasting by the open fire.” However, it also marks the biggest…
Kati Holland
Get Your First Patrons With These Email Templates for Your Friends and Family
Starting a Patreon page can be one of the most exciting parts of your creative career. You’ve honed your craft, built an audience, and are…
Ellie MacBride
To Blog or Not to Blog: A Question For All Creators
To all creators who’ve wondered, “Should I start a blog?” These days, almost everyone has a blog. Whether you’re a recreational sporting…
Ellie MacBride
Engagement for Introverted Creators: How to Actively Connect Without Changing Yourself
Hello, introvert. You highly perceptive, deeply introspective, passionately creative introvert. This may or may not come as a surprise to…
Sarah Spencer
How to Promote your Patreon Page at Live Shows
For musicians, Patreon changes the way you make an income. You joined (or are in the process of joining) Patreon, because in an industry of…
Sarah Spencer
Using social media to promote your work without being cheesy
Content is king, and social media is the world’s gateway to great content. For creative business owners, social media should be a necessary…
Sarah Spencer
How TubeBuddy Helps Promote your Patreon Page on YouTube
Let’s face it: although it may look easy from the outside, being a YouTube creator is no walk in the park. You’ve shot, edited, and uploaded…
Christine Donaldson
Community Management 101 For Creators
If you have any number of fans, followers, or family members centered around the work that you create, you have a community. What too few…
Ellie MacBride
WTF is a Personal Brand and How Do I Get One
You’re probably pretty familiar with the term “branding.” You might’ve heard it dozens of times and always thought it was something only…
Taryn Arnold
25 Ways for Artists to Get More Instagram Followers
For Artists and Creators: 25 Tips to Grow Your Instagram Following Vogue dubbed Instagram the “World’s Most Talked-About New Art Dealer…
Kati Holland
Five Ways to Grow Your Fan Base
Are you a creator? If your answer is “HECK YES!!!” then chances are you’ve asked yourself the age old question… How do I get more fans? As…
Sarah Spencer