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Marketing & Promotion

“Punch up the Jam” Creators Share How They Connect with Their Fans

The “Punch Up the Jam” podcast has hosts Miel Bredouw and Demi Adejuyigbe remixing all your favorite pop hits. Find out how they used Patreon to grow their creative business.

April 30, 2019Fiona Tapp

Selling is Loving: 12 Heart-Driven Steps to Gain New Patrons

Author Ksenia Anske shares how selling with love has helped her gain new patrons.

April 29, 2019Muriel Vega

7 Ways to Talk to Your Audience About Patreon

What can you share about your Patreon membership program without feeling like you're constantly asking for support, or even begging? Here are seven ideas.

January 31, 2019Zaedryn Rook

Making a Creative Marketing Plan That Works

It’s tough to promote your own work as a creator! You know you’re supposed to “market” and “self-promote,” but how? Here are some simple, foundational marketing ideas for creatives.

January 10, 2019Zaedryn Rook

Six Ways to Promote Your Patreon Special Offer to Patrons and Fans

We share 6 great examples of how to promote a Special Offer on Patreon for increased fan engagement.

January 04, 2019Kate Holt

Membership 101 | The 15 Best Practices To Launch and Grow Your Patreon Program [Video!]

New to running a membership program? No problem. We've gathered the top 15 things you need to know about membership programs to help set you up for success.

December 27, 2018Kate Holt

The Creator Mindset Map — Fear

Has it started to feel like too much? Are you coming down off the high of launching something and facing the reality of needing to do it again and again? This is where fear sets in.

December 16, 2018Kate Holt

The Creator Mindset Map — Hope

The Creator Mindset Map identifies, affirms, and validates the complex feelings and emotions creators juggle when bringing each project…

December 15, 2018Kate Holt

The Creator Mindset Map — Grit

The Creator Mindset Map identifies and validates the complex emotions creators juggle when bringing each project and idea to fruition. Today's topic, Grit, recognizes fear for what it is, but is too busy for it. Grit pushes fear aside so it can keep going.

December 14, 2018Kate Holt

The Creator Mindset Map — Glory

The Creator Mindset Map identifies, affirms, and validates the complex feelings and emotions creators juggle when bringing each project…

December 14, 2018Kate Holt

17 Rewards for Community Leaders to Offer Their Members on Patreon

Are you a community leader looking for ways to engage your followers? This article compiles some of the most popular rewards for community leaders to offer on Patreon.

December 04, 2018Olivia Seitz

21 Highlights from #ThankYouPatrons Day 2018

A recap of our second annual Thank You Patrons Day: a very deserved day of gratitude for the people who support creators.

November 21, 2018Taryn Arnold

21 Patreon Rewards for Independent Journalists to Offer Their Followers

Are you an independent journalist looking for reward ideas to offer your followers? This article compiles some of the most popular rewards for journalists to offer on Patreon.

November 20, 2018Olivia Seitz

New Feature Alert: Boost Your Engagement and Earnings with Special Offers

Here at Patreon, we’re committed to helping you connect with your super fans and thrive in your creative career. We’re thrilled to announce a brand new beta feature: Special Offers.

November 15, 2018Kate Holt

How MCrider Uses Discourse to Facilitate an Active Community of 2,000+ Patrons

MCrider has more than 2,000 patrons who use his forum. Here, he shares how he uses the Patreon Discourse integration and which features he finds most useful for creators.

November 13, 2018Olivia Seitz

How to Build an Audience on Facebook: 9 Tips That Helped 'Autistic Not Weird' Gather 82,000 Followers on Facebook in Three Years

Over time, Chris Bonnello leveraged his online success to become an international autism speaker and even an author. He even left his desk job behind thanks to the support of fans on Patreon.

September 07, 2018Olivia Seitz

How to Monetize a YouTube Channel: 12 Tactics the Whiskey Tribe Used to Reach Nearly $20k/mo on Patreon

Whiskey Tribe is known for their deep knowledge of whiskey and online shenanigans. Learn their top 12 tips and tricks for monetizing a YouTube channel.

August 17, 2018Olivia Seitz

How to Boost your Income on Patreon with a Special Offer

We recently launched our Special Offer feature and are loving seeing creators' success with it! To help you get the most out of Special Offers, we put together a list of Patreon Special Offer best practices.

August 15, 2018Christine Donaldson

3 Strategies Matt Hamlin Used to Get Over 340,000 Subscribers on YouTube

With 340,000+ followers, Matt is someone who knows how to get subscribers on YouTube. His success, however, didn’t happen overnight. Read more about his story!

July 10, 2018Olivia Seitz

Meet The Musician Who Sacrificed Fame to Pursue the Support of 1,000 True Fans

Musician Nate Maingard went from trying to get signed to a label to developing a Patreon page and a symbiotic and successful relationship with fans instead.

March 14, 2018Olivia Seitz

How to Get More YouTube Subscribers: 20 YouTubers Share Their Story

Not sure how to get people to subscribe to your YouTube channel? Over 20 successful Patreon YouTubers share their tips for growing a channel's subscriber list from zero to over 1,000.

January 18, 2018Cody Slingerland

How Noon Pacific Promotes Emerging Artists to 100k Weekly Listeners

We sat down with Clark Dinnison of Noon Pacific to learn how he leveraged a community of music lovers to turn his weekly mixtape into an active group of supporters who find new artists, fund their music, and drive ever-growing view counts.

January 09, 2018Olivia Seitz

5 Podcasters Share Their Biggest Tip on Promoting a Podcast

Once you’ve started a podcast, how do you build your audience? We asked 5 successful podcasters in the Patreon community. Some of them earn over $1,000 per episode; others have listeners in the tens of thousands.

December 22, 2017Olivia Seitz

How Portland Indie Game Squad is using Patreon for Live Community Events

In an earnest attempt to prevent FOMO from our upcoming event  (which you can still RSVP for), we asked the Portland Indie Game Squad (or…

April 24, 2017Christine Donaldson

The 7 Best Podcast Promotion Strategies (And How to Use Them)

Many podcasters use Patreon to grow audiences and earn support, so we reached out to them and other podcasting pros for advice on the most effective strategies to promote your podcast, whether you’re just starting out or already have an audience.

April 13, 2017Nat Eliason

7 Tips for Staying Connected With Your Growing Fanbase

You’ve reached that proud point in your career that you’ve been striving for – your fanbase is growing. Exponentially. You’re watching your…

April 04, 2017Kati Holland

Building Community: How to Connect Your Fans to Each Other

You’ve worked your hard to build a large, engaged following of fans. Now learn how to connect your audience and create a tight-knit community.

March 30, 2017Kati Holland

An Artist’s Guide to Social Media Advertising

There’s never been a better time for artists, especially when it comes to making money. No longer are artists at the mercy of big name…

March 02, 2017Kati Holland

The Importance of Building a Brand as a Creative Entrepreneur

Freelancers: it’s your time to shine, and it’s only getting brighter. According to Fast Company , over 40% of the American workforce, or 6…

February 28, 2017marc schenker

5 Fun Ways to Involve Your Fans In Your Next Project

Involving your fans in your creative process will not only build engagement and trust within your community, it will likely become one of…

January 25, 2017Ellie MacBride

Everything Creators Need To Know About Branded Packaging

Packaging is one of the most underrated marketing opportunities for creators selling art online. Here we explain the importance of branded packaging, share key elements of the unboxing experience, and review the benefits of package inserts.

January 18, 2017Kati Holland

How to Use Facebook Live to Engage Your Audience

How can you use Facebook Live to connect with your audience? We caught up with Ben Ganz, a former producer at American Idol, and now owner and operator of Vego Pictures, to learn live stream success strategies.

January 12, 2017Jolene Latimer

How to move your audience to a new platform

Whether your fans hang out in a Facebook group, fan forum, chat room, or are scattered across several corners of the internet, you will…

January 05, 2017Ellie MacBride

How the Most Successful Community Managers Grow Their Audiences

To connect more deeply with your fans and effectively grow your community, focus on these four valuable characteristics and you’ll be well on your way to successful community management.

December 28, 2016Ellie MacBride

5 Reasons Artists Should Build an Email List

As creatives, we focus a lot on social media to engage with our fans. And why? Because it’s immediate. Because it’s widely used. Because it…

December 21, 2016Sarah Spencer

For Immediate Release: How To Write An Art Press Release

Want to get PR for your art? Creators of all kinds have the opportunity to ditch the waiting game and generate their own buzz, starting with writing an art press release.

December 06, 2016Kati Holland

How to Find Music Blogs to Contact for Song/Album Reviews

This was written by Ari Herstand and is an excerpt from his new book,  How To Make It in the New Music Business . Most of the top music…

November 30, 2016Sarah Spencer

10+ Tools to Use in Tandem with Patreon

From project management, to email management, to merchandise development, and so much more, here are over 10 top online tools to help you manage every aspect of your creative project.

November 29, 2016Kati Holland

Do Less Work and Get More Fans: The Magic of Recycling Old Content

There’s a common problem every creative entrepreneur runs into: creating consistent, high quality work, and getting people to see it. Today we discuss how to recycling and repurposing content.

November 17, 2016Sarah Spencer

How to Get Your Art on TV & Film

Want to see your art on film and television? Here are some essential places to make sure you and your art are visible.

November 09, 2016Kati Holland

Holiday Marketing for Artists: A Step-By-Step Guide

The holiday season means pumpkin spice lattes, cozy sweaters, and “chestnuts roasting by the open fire.” However, it also marks the biggest…

November 02, 2016Kati Holland

Get Your First Patrons With These Email Templates for Your Friends and Family

We have some great email templates to help you get the word out to friends and family about your new Patreon page before you officially go live.

October 31, 2016Ellie MacBride

To Blog or Not to Blog: A Question For All Creators

Blogging seems like an essential aspect of any web-based business these days. Should you start a blog? Here are our blogging pros and cons.

October 14, 2016Ellie MacBride

Engagement for Introverted Creators: How to Actively Connect Without Changing Yourself

Hello, introvert. You highly perceptive, deeply introspective, passionately creative introvert. This may or may not come as a surprise to…

October 11, 2016Sarah Spencer

How to Promote your Patreon Page at Live Shows

Musicians on Patreon are in a unique position to have an opportunity to promote their work both online and at live performances. Here are our tips for promoting your Patreon page at live shows.

September 27, 2016Sarah Spencer

Using social media to promote your work without being cheesy

For creative business owners, social media should be a necessary part of your business plan. Sharing targeted, original content on social media is the best way to share your work with more people and gain new faithful fans.

September 19, 2016Sarah Spencer

How TubeBuddy Helps Promote your Patreon Page on YouTube

Trying to figure out how to redirect new fans to your Patreon page after watching your older YouTube videos? We built a tool for that.

August 22, 2016Christine Donaldson

Community Management 101 For Creators

Not sure where to start with community management? We're here to help! Here are some simple and important steps to helping your community thrive.

August 18, 2016Ellie MacBride

WTF is a Personal Brand and How Do I Get One

Building a personal brand is all about creating the visual and experiential elements that show and tell who you are. We detail why it is important for artists to have a personal brand.

August 16, 2016Taryn Arnold