Marketing & Promotion
Five Ways to Grow Your Fan Base
If you're looking for new ways to grow your Patreon fan base, you have come to the right place. Here are five great ways to grow your audience as a creator.
First of the Month Drop Off: Here’s What to Do if You Lost Patrons on Payday
Did you lose patrons this payday and you can't figure out why? Read on for tips from creators on how to deal with payday drop off.
5 Reasons Artists Should Build an Email List
As creators, we can't rely on social media for everything. Here's why you should start your mailing list today.
What to offer with your Special Offer
Want to launch a Special Offer but not sure what to offer? Read on to see what other creators are offering their patrons.
“Punch up the Jam” Creators Share How They Connect with Their Fans
The “Punch Up the Jam” podcast has hosts Miel Bredouw and Demi Adejuyigbe remixing all your favorite pop hits. Find out how they used Patreon to grow their creative business.
Selling is Loving: 12 Heart-Driven Steps to Gain New Patrons
Author Ksenia Anske shares how selling with love has helped her gain new patrons.
Using Social Media to Promote your Work Without Being Cheesy
For creative business owners, social media should be a necessary part of your business plan. Sharing targeted, original content on social media is the best way to share your work with more people and gain new faithful fans.
7 Ways to Talk to Your Audience About Patreon
What can you share about your Patreon membership program without feeling like you're constantly asking for support, or even begging? Here are seven ideas.
Making a Creative Marketing Plan That Works
It’s tough to promote your own work as a creator! You know you’re supposed to “market” and “self-promote,” but how? Here are some simple, foundational marketing ideas for creatives.
Six Ways to Promote Your Patreon Special Offer to Patrons and Fans
We share 6 great examples of how to promote a Special Offer on Patreon for increased fan engagement.
Creators: Don’t Overlook Evergreen Content
Timely, urgent updates get attention. But so can evergreen content (content you make once and use repeatedly because it stays relevant). Here’s why.
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Membership 101 | The 15 Best Practices To Launch and Grow Your Patreon Program [Video!]
New to running a membership program? No problem. We've gathered the top 15 things you need to know about membership programs to help set you up for success.
The Creator Mindset Map — Fear
Has it started to feel like too much? Are you coming down off the high of launching something and facing the reality of needing to do it again and again? This is where fear sets in.
The Creator Mindset Map — Hope
In this installment of the Creator Mindset Map, we discuss Hope and the optimism of beginning a new project.
The Creator Mindset Map — Grit
The Creator Mindset Map identifies and validates the complex emotions creators juggle when bringing each project and idea to fruition. Today's topic, Grit, recognizes fear for what it is, but is too busy for it. Grit pushes fear aside so it can keep going.
The Creator Mindset Map — Glory
Learn all about the glory mindset and its important role in the creator mindset map.
17 Rewards for Community Leaders to Offer Their Members on Patreon
Are you a community leader looking for ways to engage your followers? This article compiles some of the most popular rewards for community leaders to offer on Patreon.
Holiday Marketing for Artists: A Step-By-Step Guide
As a creator, the holiday season is your most lucrative time of year. Holiday marketing can be overwhelming, but this guide will make it easier to manage the art-buying high season.
21 Highlights from #ThankYouPatrons Day 2018
A recap of our second annual Thank You Patrons Day: a very deserved day of gratitude for the people who support creators.
21 Patreon Rewards for Independent Journalists to Offer Their Followers
Are you an independent journalist looking for reward ideas to offer your followers? This article compiles some of the most popular rewards for journalists to offer on Patreon.
How MCrider Uses Discourse to Facilitate an Active Community of 2,000+ Patrons
MCrider has more than 2,000 patrons who use his forum. Here, he shares how he uses the Patreon Discourse integration and which features he finds most useful for creators.
How to Build an Audience on Facebook: 9 Tips That Helped ‘Autistic Not Weird’ Gather 82,000 Followers on Facebook in Three Years
Over time, Chris Bonnello leveraged his online success to become an international autism speaker and even an author. He even left his desk job behind thanks to the support of fans on Patreon.
How to Monetize a YouTube Channel: 12 Tactics the Whiskey Tribe Used to Reach Nearly $20k/mo on Patreon
Whiskey Tribe is known for their deep knowledge of whiskey and online shenanigans. Learn their top 12 tips and tricks for monetizing a YouTube channel.
How to Boost your Income on Patreon with a Special Offer
We recently launched our Special Offer feature and are loving seeing creators' success with it! To help you get the most out of Special Offers, we put together a list of Patreon Special Offer best practices.
3 Strategies Matt Hamlin Used to Get Over 340,000 Subscribers on YouTube
With 340,000+ followers, Matt is someone who knows how to get subscribers on YouTube. His success, however, didn’t happen overnight. Read more about his story!
How Lawless French Increased Income 50% by Using Patreon’s WordPress Plugin (in Just 3 Months)
Learn how one creator increased her income 50% with Patreon's Wordpress plugin.
Meet The Musician Who Sacrificed Fame to Pursue the Support of 1,000 True Fans
Musician Nate Maingard went from trying to get signed to a label to developing a Patreon page and a symbiotic and successful relationship with fans instead.
How to Get More YouTube Subscribers: 20 YouTubers Share Their Story
Not sure how to get people to subscribe to your YouTube channel? Over 20 successful Patreon YouTubers share their tips for growing a channel's subscriber list from zero to over 1,000.
How Noon Pacific Promotes Emerging Artists to 100k Weekly Listeners
We sat down with Clark Dinnison of Noon Pacific to learn how he leveraged a community of music lovers to turn his weekly mixtape into an active group of supporters who find new artists, fund their music, and drive ever-growing view counts.
5 Podcasters Share Their Biggest Tip on Promoting a Podcast
Once you’ve started a podcast, how do you build your audience? We asked 5 successful podcasters in the Patreon community. Some of them earn over $1,000 per episode; others have listeners in the tens of thousands.
How Portland Indie Game Squad is using Patreon for Live Community Events
We asked the Portland Indie Game Squad to share some of their biggest Patreon learnings with us. Here is some advice on how a non-profit is using Patreon for hosting live community events.
The 7 Best Podcast Promotion Strategies (And How to Use Them)
Many podcasters use Patreon to grow audiences and earn support, so we reached out to them and other podcasting pros for advice on the most effective strategies to promote your podcast, whether you’re just starting out or already have an audience.
7 Tips for Staying Connected With Your Growing Fanbase
How to stay connected to fans as your fanbase increases exponentially? Here are some useful tips to stay engaged with fans as your popularity grows.
Building Community: How to Connect Your Fans to Each Other
You’ve worked your hard to build a large, engaged following of fans. Now learn how to connect your audience and create a tight-knit community.
An Artist’s Guide to Social Media Advertising
Are you a creator looking to take things to the next level with your social media game? Here is everything you need to know about social media advertising.
The Importance of Building a Brand as a Creative Entrepreneur
Building a brand as a creator enables you to earn money, develop a following, grow a business, and so much more.
5 Fun Ways to Involve Your Fans In Your Next Project
Involving fans in your creative process increases engagement, builds trust, and is also highly effective marketing. Here are 5 great ways to include fans in your work.
Everything Creators Need To Know About Branded Packaging
Packaging is one of the most underrated marketing opportunities for creators selling art online. Here we explain the importance of branded packaging, share key elements of the unboxing experience, and review the benefits of package inserts.
How to Use Facebook Live to Engage Your Audience
How can you use Facebook Live to connect with your audience? We caught up with Ben Ganz, a former producer at American Idol, and now owner and operator of Vego Pictures, to learn live stream success strategies.
How to move your audience to a new platform
If you’re in the process of moving your audience to a new platform or want to prepare yourself for the likely moment when you will need to, read on.
How the Most Successful Community Managers Grow Their Audiences
To connect more deeply with your fans and effectively grow your community, focus on these four valuable characteristics and you’ll be well on your way to successful community management.
For Immediate Release: How To Write An Art Press Release
Want to get PR for your art? Creators of all kinds have the opportunity to ditch the waiting game and generate their own buzz, starting with writing an art press release.
How to Find Music Blogs to Contact for Song/Album Reviews
Looking to get more exposure for your music? Read on for tips on where to find music blogs and how to contact music writers.
10+ Tools to Use in Tandem with Patreon
From project management, to email management, to merchandise development, and so much more, here are over 10 top online tools to help you manage every aspect of your creative project.
Do Less Work and Get More Fans: The Magic of Recycling Old Content
There’s a common problem every creative entrepreneur runs into: creating consistent, high quality work, and getting people to see it. Today we discuss how to recycling and repurposing content.
How to Get Your Art on TV & Film
Want to see your art on film and television? Here are some essential places to make sure you and your art are visible.
Get Your First Patrons With These Email Templates for Your Friends and Family
We have some great email templates to help you get the word out to friends and family about your new Patreon page before you officially go live.
A Non-Designer’s Guide to Creating Free Stellar Graphics on Canva
All creators rely on visual materials to communicate their brand. And while it can seem overwhelming, there are some great tools out there to make graphic production easier!
To Blog or Not to Blog: A Question For All Creators
Blogging seems like an essential aspect of any web-based business these days. Should you start a blog? Here are our blogging pros and cons.
Engagement for Introverted Creators: How to Actively Connect Without Changing Yourself
Introverted creators have what it takes to both lead their teams AND engage their fans just as much as extroverts do. Read on for tips on how to make connecting with fans easier.
How to Promote your Patreon Page at Live Shows
Musicians on Patreon are in a unique position to have an opportunity to promote their work both online and at live performances. Here are our tips for promoting your Patreon page at live shows.