Marketing & Promotion

From 0 To 18,000 Patrons In A Year: Doing Things Media Knows How To Get Noticed

From 0 To 18,000 Patrons In A Year: Doing Things Media Knows How To Get Noticed

Lara Kesler

A conversation with Doing Things Media, the team that helped creator All Gas No Brakes reach 18,000 patrons in a year and become one of Patreon's top creators.

Five Ways to Grow Your Fan Base

Five Ways to Grow Your Fan Base

Sarah Spencer

If you're looking for new ways to grow your Patreon fan base, you have come to the right place. Here are five great ways to grow your audience as a creator.

First of the Month Drop Off: Here’s What to Do if You Lost Patrons on Payday

First of the Month Drop Off: Here’s What to Do if You Lost Patrons on Payday

Matt St. John

Did you lose patrons this payday and you can't figure out why? Read on for tips from creators on how to deal with payday drop off.

5 Reasons Artists Should Build an Email List

5 Reasons Artists Should Build an Email List

Sarah Spencer

As creators, we can't rely on social media for everything. Here's why you should start your mailing list today.

What to offer with your Special Offer

What to offer with your Special Offer

Matt St. John

Want to launch a Special Offer but not sure what to offer? Read on to see what other creators are offering their patrons.

“Punch up the Jam” Creators Share How They Connect with Their Fans

“Punch up the Jam” Creators Share How They Connect with Their Fans

Fiona Tapp

The “Punch Up the Jam” podcast has hosts Miel Bredouw and Demi Adejuyigbe remixing all your favorite pop hits. Find out how they used Patreon to grow their creative business.

Using Social Media to Promote your Work Without Being Cheesy

Using Social Media to Promote your Work Without Being Cheesy

Sarah Spencer

For creative business owners, social media should be a necessary part of your business plan. Sharing targeted, original content on social media is the best way to share your work with more people and gain new faithful fans.

7 Ways to Talk to Your Audience About Patreon

7 Ways to Talk to Your Audience About Patreon

Zaedryn Rook

What can you share about your Patreon membership program without feeling like you're constantly asking for support, or even begging? Here are seven ideas.

Making a Creative Marketing Plan That Works

Making a Creative Marketing Plan That Works

Zaedryn Rook

It’s tough to promote your own work as a creator! You know you’re supposed to “market” and “self-promote,” but how? Here are some simple, foundational marketing ideas for creatives.

Six Ways to Promote Your Patreon Special Offer to Patrons and Fans

Six Ways to Promote Your Patreon Special Offer to Patrons and Fans

Kate Holt

We share 6 great examples of how to promote a Special Offer on Patreon for increased fan engagement.

Creators: Don’t Overlook Evergreen Content

Creators: Don’t Overlook Evergreen Content

Susan Johnston Taylor

Timely, urgent updates get attention. But so can evergreen content (content you make once and use repeatedly because it stays relevant). Here’s why.

Membership 101 | The 15 Best Practices To Launch and Grow Your Patreon Program [Video!]

Membership 101 | The 15 Best Practices To Launch and Grow Your Patreon Program [Video!]

Kate Holt

New to running a membership program? No problem. We've gathered the top 15 things you need to know about membership programs to help set you up for success.

The Creator Mindset Map — Fear

The Creator Mindset Map — Fear

Kate Holt

Has it started to feel like too much? Are you coming down off the high of launching something and facing the reality of needing to do it again and again? This is where fear sets in.

The Creator Mindset Map — Hope

The Creator Mindset Map — Hope

Kate Holt

In this installment of the Creator Mindset Map, we discuss Hope and the optimism of beginning a new project.

The Creator Mindset Map — Grit

The Creator Mindset Map — Grit

Kate Holt

The Creator Mindset Map identifies and validates the complex emotions creators juggle when bringing each project and idea to fruition. Today's topic, Grit, recognizes fear for what it is, but is too busy for it. Grit pushes fear aside so it can keep going.

The Creator Mindset Map — Glory

The Creator Mindset Map — Glory

Kate Holt

Learn all about the glory mindset and its important role in the creator mindset map.

17 Rewards for Community Leaders to Offer Their Members on Patreon

17 Rewards for Community Leaders to Offer Their Members on Patreon

Olivia Seitz

Are you a community leader looking for ways to engage your followers? This article compiles some of the most popular rewards for community leaders to offer on Patreon.

Holiday Marketing for Artists: A Step-By-Step Guide

Holiday Marketing for Artists: A Step-By-Step Guide

Kati Holland

As a creator, the holiday season is your most lucrative time of year. Holiday marketing can be overwhelming, but this guide will make it easier to manage the art-buying high season.

21 Highlights from #ThankYouPatrons Day 2018

21 Highlights from #ThankYouPatrons Day 2018

Taryn Arnold

A recap of our second annual Thank You Patrons Day: a very deserved day of gratitude for the people who support creators.

21 Patreon Rewards for Independent Journalists to Offer Their Followers

21 Patreon Rewards for Independent Journalists to Offer Their Followers

Olivia Seitz

Are you an independent journalist looking for reward ideas to offer your followers? This article compiles some of the most popular rewards for journalists to offer on Patreon.

How MCrider Uses Discourse to Facilitate an Active Community of 2,000+ Patrons

How MCrider Uses Discourse to Facilitate an Active Community of 2,000+ Patrons

Olivia Seitz

MCrider has more than 2,000 patrons who use his forum. Here, he shares how he uses the Patreon Discourse integration and which features he finds most useful for creators.

How to Build an Audience on Facebook: 9 Tips That Helped ‘Autistic Not Weird’ Gather 82,000 Followers on Facebook in Three Years

How to Build an Audience on Facebook: 9 Tips That Helped ‘Autistic Not Weird’ Gather 82,000 Followers on Facebook in Three Years

Olivia Seitz

Over time, Chris Bonnello leveraged his online success to become an international autism speaker and even an author. He even left his desk job behind thanks to the support of fans on Patreon.

How to Monetize a YouTube Channel: 12 Tactics the Whiskey Tribe Used to Reach Nearly $20k/mo on Patreon

How to Monetize a YouTube Channel: 12 Tactics the Whiskey Tribe Used to Reach Nearly $20k/mo on Patreon

Olivia Seitz

Whiskey Tribe is known for their deep knowledge of whiskey and online shenanigans. Learn their top 12 tips and tricks for monetizing a YouTube channel.

How to Boost your Income on Patreon with a Special Offer

How to Boost your Income on Patreon with a Special Offer

Christine Donaldson

We recently launched our Special Offer feature and are loving seeing creators' success with it! To help you get the most out of Special Offers, we put together a list of Patreon Special Offer best practices.

3 Strategies Matt Hamlin Used to Get Over 340,000 Subscribers on YouTube

3 Strategies Matt Hamlin Used to Get Over 340,000 Subscribers on YouTube

Olivia Seitz

With 340,000+ followers, Matt is someone who knows how to get subscribers on YouTube. His success, however, didn’t happen overnight. Read more about his story!

Meet The Musician Who Sacrificed Fame to Pursue the Support of 1,000 True Fans

Meet The Musician Who Sacrificed Fame to Pursue the Support of 1,000 True Fans

Olivia Seitz

Musician Nate Maingard went from trying to get signed to a label to developing a Patreon page and a symbiotic and successful relationship with fans instead.

How to Get More YouTube Subscribers: 20 YouTubers Share Their Story

How to Get More YouTube Subscribers: 20 YouTubers Share Their Story

Cody Slingerland

Not sure how to get people to subscribe to your YouTube channel? Over 20 successful Patreon YouTubers share their tips for growing a channel's subscriber list from zero to over 1,000.

How Noon Pacific Promotes Emerging Artists to 100k Weekly Listeners

How Noon Pacific Promotes Emerging Artists to 100k Weekly Listeners

Olivia Seitz

We sat down with Clark Dinnison of Noon Pacific to learn how he leveraged a community of music lovers to turn his weekly mixtape into an active group of supporters who find new artists, fund their music, and drive ever-growing view counts.

5 Podcasters Share Their Biggest Tip on Promoting a Podcast

5 Podcasters Share Their Biggest Tip on Promoting a Podcast

Olivia Seitz

Once you’ve started a podcast, how do you build your audience? We asked 5 successful podcasters in the Patreon community. Some of them earn over $1,000 per episode; others have listeners in the tens of thousands.

How Portland Indie Game Squad is using Patreon for Live Community Events

How Portland Indie Game Squad is using Patreon for Live Community Events

Christine Donaldson

We asked the Portland Indie Game Squad to share some of their biggest Patreon learnings with us. Here is some advice on how a non-profit is using Patreon for hosting live community events.

The 7 Best Podcast Promotion Strategies (And How to Use Them)

The 7 Best Podcast Promotion Strategies (And How to Use Them)

Nat Eliason

Many podcasters use Patreon to grow audiences and earn support, so we reached out to them and other podcasting pros for advice on the most effective strategies to promote your podcast, whether you’re just starting out or already have an audience.

7 Tips for Staying Connected With Your Growing Fanbase

7 Tips for Staying Connected With Your Growing Fanbase

Kati Holland

How to stay connected to fans as your fanbase increases exponentially? Here are some useful tips to stay engaged with fans as your popularity grows.

Building Community: How to Connect Your Fans to Each Other

Building Community: How to Connect Your Fans to Each Other

Kati Holland

You’ve worked your hard to build a large, engaged following of fans. Now learn how to connect your audience and create a tight-knit community.

An Artist’s Guide to Social Media Advertising

An Artist’s Guide to Social Media Advertising

Kati Holland

Are you a creator looking to take things to the next level with your social media game? Here is everything you need to know about social media advertising.

The Importance of Building a Brand as a Creative Entrepreneur

The Importance of Building a Brand as a Creative Entrepreneur

marc schenker

Building a brand as a creator enables you to earn money, develop a following, grow a business, and so much more.

5 Fun Ways to Involve Your Fans In Your Next Project

5 Fun Ways to Involve Your Fans In Your Next Project

Ellie MacBride

Involving fans in your creative process increases engagement, builds trust, and is also highly effective marketing. Here are 5 great ways to include fans in your work.

Everything Creators Need To Know About Branded Packaging

Everything Creators Need To Know About Branded Packaging

Kati Holland

Packaging is one of the most underrated marketing opportunities for creators selling art online. Here we explain the importance of branded packaging, share key elements of the unboxing experience, and review the benefits of package inserts.

How to Use Facebook Live to Engage Your Audience

How to Use Facebook Live to Engage Your Audience

Jolene Latimer

How can you use Facebook Live to connect with your audience? We caught up with Ben Ganz, a former producer at American Idol, and now owner and operator of Vego Pictures, to learn live stream success strategies.

How to move your audience to a new platform

How to move your audience to a new platform

Ellie MacBride

If you’re in the process of moving your audience to a new platform or want to prepare yourself for the likely moment when you will need to, read on.

How the Most Successful Community Managers Grow Their Audiences

How the Most Successful Community Managers Grow Their Audiences

Ellie MacBride

To connect more deeply with your fans and effectively grow your community, focus on these four valuable characteristics and you’ll be well on your way to successful community management.

For Immediate Release: How To Write An Art Press Release

For Immediate Release: How To Write An Art Press Release

Kati Holland

Want to get PR for your art? Creators of all kinds have the opportunity to ditch the waiting game and generate their own buzz, starting with writing an art press release.

How to Find Music Blogs to Contact for Song/Album Reviews

How to Find Music Blogs to Contact for Song/Album Reviews

Sarah Spencer

Looking to get more exposure for your music? Read on for tips on where to find music blogs and how to contact music writers.

10+ Tools to Use in Tandem with Patreon

10+ Tools to Use in Tandem with Patreon

Kati Holland

From project management, to email management, to merchandise development, and so much more, here are over 10 top online tools to help you manage every aspect of your creative project.

Do Less Work and Get More Fans: The Magic of Recycling Old Content

Do Less Work and Get More Fans: The Magic of Recycling Old Content

Sarah Spencer

There’s a common problem every creative entrepreneur runs into: creating consistent, high quality work, and getting people to see it. Today we discuss how to recycling and repurposing content.

How to Get Your Art on TV & Film

How to Get Your Art on TV & Film

Kati Holland

Want to see your art on film and television? Here are some essential places to make sure you and your art are visible.

Get Your First Patrons With These Email Templates for Your Friends and Family

Get Your First Patrons With These Email Templates for Your Friends and Family

Ellie MacBride

We have some great email templates to help you get the word out to friends and family about your new Patreon page before you officially go live.

A Non-Designer’s Guide to Creating Free Stellar Graphics on Canva

A Non-Designer’s Guide to Creating Free Stellar Graphics on Canva

Sarah Spencer

All creators rely on visual materials to communicate their brand. And while it can seem overwhelming, there are some great tools out there to make graphic production easier!

To Blog or Not to Blog: A Question For All Creators

To Blog or Not to Blog: A Question For All Creators

Ellie MacBride

Blogging seems like an essential aspect of any web-based business these days. Should you start a blog? Here are our blogging pros and cons.

Engagement for Introverted Creators: How to Actively Connect Without Changing Yourself

Engagement for Introverted Creators: How to Actively Connect Without Changing Yourself

Sarah Spencer

Introverted creators have what it takes to both lead their teams AND engage their fans just as much as extroverts do. Read on for tips on how to make connecting with fans easier.