Patreon U
How to actually reach your community through email
Here, we’ll explore our Mailchimp integration’s main features, best practices on how you can use it, and how it fuels the virtuous marketing cycle.
Good vibes only: how to build a better team culture
Here are some tips for creators looking to build a warm and welcoming team culture.
Yes, independent creators can get health insurance. Here’s how.
Your physical and mental well-being often takes a backseat to your business. But it doesn’t have to.
It’s ok to ask for help: a creator’s guide to using freelancers
We spoke with Fiverr’s Trisha Diamond, Travis Vengroff, and Kaitlin Statz, creators of Fool & Scholar Productions, to get some advice on outsourcing.
How to manage your creative projects
We dive into how to be a great project manager, the tools you need to stay on top of your tasks, and a simple formula for running a successful project.
Is it time to start scaling yourself?
If the day-to-day management of your business is eating into the time you need to do your creative work, it’s time to think about scaling yourself.
Budgeting basics for creators
A thoughtful budget that’s tailored to your specific goals and creative priorities can help you weather the ups and downs of cash flow, achieve financial independence, grow your business, and make the most of your work.
What you can (and can’t) write off as a creator
If you want to get a better grasp on tax deductions for independent creators and creative businesses, we hope these FAQs can help.
5 ways to structure your creative business
To help you think through what’s right for you, we’ve put together some info on common business structures creators use in the U.S.
Make your downtime work for you
Whether you want to use your downtime to take care of yourself or your business, make the most of lulls with these strategies.
7 tips for creators to reach beyond your network
From TikTok to Twitter and more, creators share tips and tricks to engage and expand your community.
#OwnYourFinancialWellbeing: How to set up your business for long-term success
Check out this recap of Patreon’s #OwnYourGrowth workshop series , where we explored actionable ways for creators to scale their creative businesses.
#KnowYourGrowth Social Media 101: TikTok
With its endless feed, short-form videos, and powerful algorithm, TikTok has quickly become a place where anyone can pick up their phone and get creative. Learn how to make your videos stand out here.
#KnowYourGrowth Social Media 101: Instagram
Instagram is the go-to social media app for capturing and showcasing the highlights of your life in all its glamor through (filtered) pictures, videos, and stories. Here's how to use the platform to help your brand stand out.
#KnowYourGrowth Social Media 101: YouTube
Hundreds of hours of content are added to YouTube every day, so how can your channel find its audience? Here are our top tips for finding success on the platform.
#KnowYourGrowth Social Media 101: Twitter
Twitter is always the first place you see the news trending worldwide, so how can you put the chattiest place on the internet to work for you? Here are our top tips.
The Art of the (Re)Launch
Whenever you’re launching a new project, you always have to think about the rollout. The days, weeks, and even months leading up to a big reveal are crucial for getting people excited about, and familiar with, what you’ve got coming. The same goes for relaunching. We’ve seen it a million times. Remember when Dunkin’ Donuts […]
S Corps: The Best Business Structure You’ve Never Heard Of
You may have heard the saying “small businesses are the backbone of America,” and while it’s a nice sentiment, it’s really all talk. In fact, Bethany Swartwood cringes every time she hears a politician utter those words. “If that was true,” she says, “they wouldn’t make it so hard for the self-employed to exist.” Bethany […]
#KnowYourGrowth – Social Media Marketing 101
Patreon's Stephan Brown shares strategies on building your social media brand and promoting your Patreon page on Instagram, Youtube, and TikTok.
You Are More Than the Numbers
Views, likes, watch time, patrons, income... Patreon creator Leesa Renée Hall helps you understand the numbers without obsessing over them.
How to Set and Hit Your Creative Goals With Jack Conte
A look at how Jack Conte and his band Pomplamoose plan their vision for each year. From goals to tactical plans, this step-by-step guide will help you set your creative business up for a successful year.
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[Video] Getting Started on Patreon: Build Your Launch Plan
Starting something new can feel daunting, but it doesn’t have to be. Launching your membership on Patreon is an exciting and critical first step to building an independent creative business. In this video, we’ll lay out five steps that will help you nail your launch and build the foundations for a successful membership. Step 1: […]
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[Video] Plan for Success: Benefits Best Practices
When it comes to the benefits you’re offering your fans, you want to follow a few golden rules: Keep your membership offering simple. Price it right without undervaluing your work. Be mindful of your time and make sure it’s sustainable for you! This video will walk you through how to: Make sure your membership benefits […]
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[Video] Messaging & Promotion: Tips from Top Creators
Marketing is arguably the key to your long-term success on Patreon. You could be offering the coolest things to patrons, but if your fans don’t even know about Patreon membership, they won’t know to join! This video walks you through the most important steps to ensure you’re marketing your membership well: Getting to know your […]
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[Video] Tools for growth: Revamping & Re-launching your page
If you’ve had your Patreon for a while and you’ve hit a plateau on your earnings, don’t worry — it happens. Fortunately, in this case there is a recipe for success. There are a few tried and true changes and updates you can make to re-vamp and re-launch your page. They will breathe new life […]
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[Video] Running a Special Offer: Pre-launch & Prep
A Special Offer is a limited time benefit you can offer to entice your fans into signing up and encourage existing patrons to upgrade to higher tiers. It’s one of the most effective tools we’ve discovered to help creators significantly boost their earnings. If you’ve been trying to find a new way to engage your […]
Merch for Membership: A headache-free solution for offering merch to your patrons
With Patreon’s Merch for Membership, just upload your design and let us take care of the packing, tracking, shipping, and delivery. To learn more about getting high-quality merch to your biggest fans, read on.
3 keys to Success with Annual Membership
Annual Membership is here! To learn how to offer your patrons 365 days of membership, read on.
Growing your membership globally with new currencies: Euros (€), British Pounds (£) and U.S. Dollars ($)
Read on to learn how to let your patrons pledge in Euros (€), British Pounds (£) or U.S. Dollars ($).
How to track and improve your patron retention
Patron retention is a fancy way of asking, how long do your patrons tend to stick around for? To learn more about why you should know this phrase, and why tracking it is so important for the health of your membership, read on.
This 50-page guide has everything you need to start a fiction podcast
From casting to marketing and everything in between, this how-to guide by the podcast company Multitude is a must read for those starting a fiction podcast
Here’s How to Quickly Launch a No-Frills Membership on Patreon
While we think it’s a good idea to be thoughtful about your membership, it’s totally possible to launch quickly on Patreon. We put together some tips to cut out the extras and launch with limited assembly required.
Tips for Running Your Membership During an Economic Downturn
How does the economic downturn affect you as a creator? Do you need to do something different? How do you survive, or thrive, in the midst of an economic recession? CEO Jack Conte shares his answers.
Inspiring and empowering you to “make it your own”
Now more than ever, it's important for you to have the best membership tools and features. Here's what we've been up to over the last six months so you can make Patreon your own.
Tips on Live-streaming From Singer-songwriter, Megan Slankard
Looking for advice on how to set up and monetize your live-stream? San Francisco based musician, Megan Slankard, has got you covered.
So You Want to Make a Fiction (or Any) Podcast: A How-To Series by Multitude
Amanda McLoughlin and Eric Silver from Multitude, a podcast collective and production studio, are writing a weekly series about creating fiction podcasts, from ideation and scriptwriting to marketing and promotion, and everything in between.
Keep Cooking, Keep Connecting, and Keep the Pilot Light On with #RestaurantsRedefined
What if restaurants, chefs, and creators of culinary arts could leverage membership? Restaurateur and chef Tyler Florence is joining Patreon to redefine restaurants and build a new revenue stream.
4 Simple Tips to Turn More Fans Into Patrons
Want to get more patrons? Read this guide to get simple tips on improving your Patreon promotional plan.
10 Tips for Creativity During a Global Pandemic
To help boost your creative spirits during the coronavirus pandemic, we’re sharing 10 inspiring ideas from Patreon Co-Founder and CEO, Jack Conte.
Sara Faber is Illustrating a Successful Creative Career
After her childhood love for drawing resurfaced, Sara knew the only way to follow her artistic dreams was quitting her day job. But then what?
How German Musician Rival is Connecting with Fans Outside the Algorithm
Most fans don’t know what goes into making a song, but German “melodic trap” artist Rival is giving his audience a behind the scenes look at the intricate process with Patreon.
How Judith Holofernes Made The Move From Platinum Pop Star to Indie Creator
When Judith left her band Wir sind Helden, she was burnt out and ready for a change. Now the independent musician, writer, and podcaster is charting her own path on Patreon.
Painter Lioba Brueckner on quitting her day job to focus on art full time
After studying painting at an art academy in Germany, surrealist painter Lioba Brueckner didn't feel prepared for a career as an artist. To find out how she went from having a day job to being a full-time painter, read on.
Independence is key to Berlin Food Stories’ unbiased restaurant reviews
Readers love Berlin Food Stories for its unbiased take on where to eat in Germany's capital. Read on to learn why independence is so important its founder, Per Meurling (and to his hungry audience).
Five Ways to Grow Your Fan Base
If you're looking for new ways to grow your Patreon fan base, you have come to the right place. Here are five great ways to grow your audience as a creator.
Interview with illustrator Jacqueline Chen, creator of Chibird
Having a rough day? There's nothing like a hug from a penguin to get you feeling like yourself again. To hear Jacqueline Chen, the creator of Chibird, talk about the inspiration behind her motivational drawing series, watch now.
American McGee Is Changing the Way Video Games Are Made
Major video games are usually made behind closed doors. But with Alice:Asylum, game designer American McGee’s latest project, he’s throwing all those rules out the window.
6 Business Models to Use On Patreon Today
Want to succeed on Patreon? This article dives into what types of business models are currently being used by successful creators. Read the full article to learn more!
Creativity is Power with Jack Conte
Jack Conte talks about the future of creativity and empowering artists to have sustainable careers.
Watch: Artist Aja Kahti on the Joy of Creative Control
Atlanta based artist and musician Aja Kahti doesn't need permission to create music. She gives that to herself. To learn more about what creative ownership means to Aja, watch now.
8 Tips on Keeping Your Patrons’ Data Safe and Sound
We know your patrons are here because of you, not us — that's why creators on Patreon have full control of their patrons data. To learn what that means for you, and to get tips on how to manage that data safely, read on.