One month ago, singer/songwriter Nataly Dawn was free from a label with an unreleased homemade album in it’s final stages, almost in the hands of her long-time fans.

Dawn’s career has been lengthy and compelling; she’s been signed to labels, conquered the world of YouTube music (both solo and as half of Pomplamoose, alongside husband and Patreon CEO Jack Conte), traveled the globe on world tours, funded an album on Kickstarter raising over $100,000, and now, nearly completed an album in her apartment living room.

 

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Dawn’s main reason for leaving her label was that she had confidence in a different kind of revenue stream that allowed her to maintain freedom over her finances and choices as an artist.

“Making $1,450 per video on Patreon was enough of a reason to not be signed to a label. I didn’t need that advance from them anymore. I had made the album at home which cost me very little.”

This album was long-awaited by her community of fans and she wanted to make it worth their support.

“When I was mostly done with the production of the album, I wanted to outsource a few things like mixing, mastering, and pressing. I was foreseeing all these costs and all the people I wanted to pay for their work. It’s one thing to make a living on Patreon and it’s enough to support your art,  but when you start wanting to hire other people, you realize, SHIT, I need a budget for this.”

 

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After weighing out a few options, she decided to cover the extra expenses with a solo mission to increase her patronage on Patreon. Although the initial push would be mostly album-related, Nataly wanted to make sure that anyone joining her Patreon community understood they weren’t coming on board just for her album, but for her ongoing vision as an artist. This is especially important because patronage tied to a milestone or project tends to dip around 20–25% after the projects completion, although it maintains a much higher level than previously.

“How do I communicate to people that this is a project, but more importantly, it’s ongoing, it’s not just one single thing that I’m putting out. It’s every single music video, every song after this that I want to make. I wanted to get people on board for me putting out music on a regular basis. I decided that I was going to try to get people into the vision, and not just the album. I had to figure out how to reward people for that on Patreon.”

Fast forward 30 days and Nataly’s patronage increased by 400%, passing the $6,100 mark and doubling the amount of patrons along for the ride. She had tried Patreon pushes like this before, but none had been this successful.

 

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I chatted with Nataly to dive into what she did during those 30 days, uncovering 6 simple tactics that played a game-changing role in her explosive patronage.

**Note to clear the air upfront: Yes, Nataly is married to Jack (and yes, they are crazy cute together). Because I know the internet tends to be a needlessly negative place, it’s important to note upfront that Nataly did this without any extra help or favors from a label or Patreon. This major increase was solely due to her hustle and top-notch fans.


6 Things Nataly Dawn Did to 4x Her Patronage in 30 Days


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Blue bar: Nataly’s patronage

 

1. Rewards: rethink, revamp, and reintroduce

Nataly’s rewards on Patreon had been the same for a while, so her first order of business was to go back to the drawing board and find new ways to incentivize fans to become patrons. “It was about finding ways to give back something meaningful to my patrons on a regular basis,” she notes. With that in mind, these 3 improvements stuck out as big wins for Nataly:

  1. Give short + long term incentives: Nataly was trying to do two things during this month-long push: get patrons excited for the upcoming album and keep them excited for everything she’ll be releasing post-album. To do so, she made sure that every reward tier had incentives for both — an album-related element paired with an ongoing perk.

 

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2. Make the cheap rewards the best rewards: “Set up rewards in lower tiers that would be really exciting to people.” While a $100 pledge is always welcome, Nataly knows that most fans are likely to choose the lower reward tiers, so those should be widely attractive to the majority. Also vital to note, “since so many people pledge at the lower tiers, it’s important to make sure those perks don’t take too much of your time to fulfill or disrupt your workflow.”

3. Let them put their name on it: Nataly dug into the old-school patronage playbook for a reward that was too enticing for fans to say no to: all patrons pledging before August 15th would get their name on the physical album.

natt 2

 

“When you contribute to a university, you get your name on a bench. Beethoven’s patrons got their names printed in the libretto when the 5th symphony debuted. A label puts their logo on the back of the album, but I don’t have a label. My album is because of these patrons, so I’m putting their names on it.”

Now with over 1000 patrons, Nataly has since expanded the size of the album packaging to fit all the names of the fans that made this happen.

What you can do: Opt for short and long term value, improve low tier rewards, and if possible, find ways to get their name on something (end of videos, album cover, corner of a painting).

 

2. Go where the fans are, and go there often

So, we’ve got a brand new set of enticing rewards… shouldn’t we tell someone? Introducing, Post Paralysis.

Post Paralysis: a condition where one fails to post on any social media platform because they can’t decide where to go or what to say.

Nataly’s cure for PP? Do it all. “Post on all of your socials, all the time. I posted on my Instragram, Twitter, Facebook, YouTube — even Pomplamoose’s Instagram, Twitter, and Facebook.” Although her biggest audience is on YouTube, Nataly divided and conquered on every platform because there are engaged fans wanting to hear from her at each of those places. If you hyper-focus on the platform you feel most comfortable with, you neglect all the fans who have chosen to follow you on everything else.

You might be thinking this “post everywhere all the time” strategy could get annoying to your followers, ultimately deterring them from coming on board. To that I say, I too shared the same fear until I noticed how many posts I mindlessly scroll through in a day, many of which are from the same person or brand, without even noticing. Often times, a post really catches my attention but I can’t dive in that moment, so I close out and forget it ever happened.

Sound familiar to you? That’s where post frequency and platform come into play.

“It’s easy to forget that your life is really only your biggest priority — it’s no one else’s. Your own mother isn’t thinking of you all day. She has her own existence,” Nataly laughs. “You can’t be surprised when people aren’t just rushing to give you things, because they have their lives. The only way to get in touch with people is to break through and become a part of their lives for just an instant. Then, they can remember that they have their life and you have your life, and maybe they are interested in yours.”

What you can do: Beat post paralysis by getting the word out everywhere and as often as possible.

 

3. Create urgency

Straight out of a marketers tool belt, Nataly used perfectly-crafted social posts to create a constant sense of urgency throughout the push, effectively running a marketing campaign for her Patreon page.

“I decided on a cut-off day to get your name on the album and communicated that date everywhere. Setting a date is really great because you have a reason to constantly promote. You want everybody to know before it’s too late. You can get people really excited for it, as if it’s an event.”

 

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Tell me you don’t look at those Instagram pics and think, “Wow. I should become a patron… now.” Studies show that urgency (15 days left!) and scarcity (how many names fit on an album?) cause people to act quickly, which works perfectly when you have dates you want (or need) to hit to wrap up campaigns.

What you can do: Pick a date, create an expiring incentive, and let them get excited with you.

 

4. Screw the caption

Notice a theme throughout all of Nataly’s images? Yes, fun and engaging, but I’m talking text. Every single one of Nataly’s images across all social platforms had the important message she was trying to communicate overlaid on the actual image, not just in the caption.

People aren’t reading captions anymore. YouTube caught on to this years ago with it’s use of annotations. Viewers rarely clicked inside the “more info” section below a YouTube video, so YouTube started overlaying information on top of videos, ultimately bringing in much higher conversion and clicks.

What’s the point of having text on your image if it isn’t clear and concise? Put as dryly as possible, this could look like, “if you do X, Y happens.” When Nataly opted for simple and astonishingly clear, magic happened… in the form of getting a $2k influx in one weekend.

 

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“The major shift that happened was a result of one picture I posted (above) that very clearly explained everything.”

What you can do: Ditch the captions and put clear, concise calls-to-action directly on the image.

 

5. Celebrate the wins: big and small

Talking to Nataly about this process assured me of one thing: she takes absolutely none of it for granted. It’s one thing to be inwardly appreciative of the pledges rolling in, but it’s another (very magical) thing to celebrate with the people who got you there. Take one quick look at her tweets and you’ll see the value she places on communicating her gratefulness back to her community, whether it’s a quick tweet or a thank you video.

 

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When Nataly hit her $3k goal, she made a video of her dancing with joy (can confirm: it’s hilarious) and sent it to her patrons. When she hit $4k, she let them vote on a song she should do, then recorded it and released it to the community that helped her get there.

 

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“You can’t just ask people for things, you have to celebrate with them. You have to let them know that they’ve succeeded and you’ve succeed. Let them live the experience with you. I’ve been really freaking excited this whole time, so I want to let them in. It’s SO easy to do that.”

What you can do: Remember to pause and celebrate the wins with your community, whether it’s through a tweet that takes 10 seconds or a dance that takes little to no choreography.

 

6. Try, then try again

Nataly had done pushes like this before, but none just like this, using these tactics throughout her campaign. 30 days later, she comes out the other side with learnings to share, saving possibly the most important one for last:

“If you don’t try, no one will care. If you give up, it won’t matter. So, try. I felt like I was staggering for so long, like I’d been going no where for a really long time. But I kept trying new things. If something isn’t working, stop doing that thing and do something else.
Sometimes I talk to people and they’re discouraged because they didn’t get the job, or someone said no, or the thing they’re trying to do isn’t working, so they just feel like they aren’t going to have it. I don’t believe that. If I’ve ever wanted something in my life, I’ve had to break down so many walls. Keep pushing through different doors. So many people have been generous and gracious beyond my wildest dreams, but only because you ASK.”


Become Nataly’s patron on her Patreon page here.

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About The Author

Associate Marketing Manager at Patreon. Interests include: sushi, pizza, Smart Water, ice cream, iced coffee. Actually, brb. Exploring possible interests beyond food.

  • Sigh, pretty standard pointers and without a reason of doubt must-do for all Creators. Wish the article had more ‘secrets’ reveal to Creators like us who are struggling to get more Patrons, like getting our Page featured at Patreon page, where the same Creators page keep repeating itself at the Featured Page, and New Creators like us keep submitting to the submission page and don’t get listed, why? Is there an algorithm or standard criteria to be able to be listed at the Feature page? I believe Patreon’s Discovery-Search functions for Patrons are still weak and needs to improve to help new Creators. Anyhow thanks for sharing and writing this, but I can’t help feeling disappointed that this article is just to pull-in more Creators to start Patreon showing-off the example of huge amount of profit $$$ Nataly made. It only make struggling Creators like us who had almost did everything stated in this post and still find no success feeling like a failure… Sigh.

    • Taryn Arnold

      @chinyew:disqus — Thank you so much for sharing your thoughts on this. I completely agree that we are not where we want to be with discovery (and if you’ve heard us say that before, it’s still true today). Our team is currently still hard at work nailing down the basic functionality and biggest needs for all creators on the site before we can turn to improving our discovery-search functions like you noted. I can assure you it is not forgotten, though. I can’t wait for the day that every creator is excited about what we offer discovery-wise. Thanks again for reading and for sharing a thought.

      • When i search in discover, there are always the same people!!

      • Jake Lizarraga

        I don’t even have content to preview yet. Help me out?

    • I hear you. I know what it’s like to want to be heard / seen / feel like all these years of hard work are heading somewhere.

      I’ve been an independent musician for nearly 20 years. It’s taken most of that time learning how to grow and stay connected to an audience. In recent years my fans and I have launched a couple of successful Kickstarter campaigns and now a Patreon.

      In my experience there are 2 reasons why a crowdfunding campaign fails to reach its expectations:

      1) Size of Existing Fanbase
      I think this is the biggest factor in the success a project. Even with a BUNCH of followers, subscribers, likes, etc, you’re lucky if even 1% become Patrons. To put into perspective, out of hundreds of thousands of followers and tens of millions of streams on Spotify and Pandora, I have 116 fans who believe in what I do enough to become patrons — and I’m grateful for every one.

      2) Campaign Setup / Promotion:
      If a creator has fans, but the project isn’t reaching it’s potential, it could be how it was setup or promoted.
      – Does the video and pitch make people want to connect with you and what you’re doing?
      – Are there enough reward levels to give plenty of options to give at all levels?
      – Are the rewards enticing / personal / interesting enough to make people want to pledge?
      – Was the launch adequately promoted?
      – What’s in it for your patrons? Why should they care?

      I wish that just showing up and being talented was enough, but with something like this it’s more about a genuine connection than anything else.

      [Also, getting featured here or anywhere else is very nice, but has much less impact than you think it will. The best publicity is your own mailing list, influencers in your network / fellow artists, etc.]

      Looking at your page, you are clearly are a very talented artist, your video is well made — and with 89 patrons it seems you are already doing quite well compared to most.

      If you already have a good demand for your work, and your crowdfunding efforts are disappointing, doing some of the things Nataly is doing could be *really* effective (I’m actually thinking of revitalizing my own campaign with some of these tips).

      If I may offer a few other suggestions. Take them at face value as they’re just my opinions. Your average pledge per patron is less than $2, Nataly’s for example is over $5. Even with the same number of patrons, increasing your average pledge per patron would make a big difference.

      You offer rewards at $1, $2, $3, $5, then a jump to $20 and a bigger jump to $100. I think adding a $10 reward would help you increase the average pledge. Since someone who’s willing to give that amount when faced with a $5 option and a $20 option will most likely go down not up. I don’t think a $15 or $25 would hurt to add either. Also, your $1 level gets you comic strip updates, your work as you create it, which is great! But every other reward is a one-time download, sneak peak, or delivery. It’s no wonder most patrons are at the $1 level. That’s where most of the value is! See if you can increase the value (what you get for your pledge) for other reward levels, and make them ongoing, such as monthly live webcasts where you show people how you create your artwork / answer questions, create personalized artwork or postcards on a regular schedule, skype drawing lessons, etc.

      Also though I thought your video was very well shot and edited, I’ll admit I had a bit of trouble connecting to you.

      I could have done without knowing how many patrons you have, since people ideally pledge because they want to support your art (it makes them feel good), not because they want to be another number on your page.

      I also wish you were looking at the camera. Because that makes it feel like you are talking to me, connecting with me, asking me to listen to your story. Yes I know its a lot of “me me me”! But I believe that’s the most important word to most everyone. We all see the world through our own self-centered view.

      Now towards the end of the video, you give advice to the aspiring artist in us, and laugh about getting over the fear of making a bad drawing — I really liked that, I felt it connects to us the viewer, to the part of all of us that wishes they had your talent, or that wants to try something but let’s fear of failure get the better of us. Honestly, I kind of wished you had started your video there honestly and then went backwards. In general, if you can tell your story in a way that people of all walks of life, those that know you, as well as total strangers can relate to / empathize with, then I think you’ll see a noticeable difference in the amounts people are willing and wanting to pledge.

      I hope none of this is taken as offensive as it’s my intention to help. I just have a hard time seeing my fellow independent artists struggle, and sigh / complain that the world is dealing them an un-fair hand, when I think there’s a lot we can do ourselves to steer our future in the direction we choose.

      Cheers,
      Ernie
      http://www.patreon.com/erniehalter

      PS. I’m going to become a patron and am looking forward to seeing more of your artwork.

      • You are right Ernie! Thanks for the advise and pointers, it made me felt so much better and rethink how I can rework on my amount option and also the Reward. Thank you so much again for taking the time to write this, you are sure hell a supportive fellow, and I’m sure good karma will return to you twice fold! And I love to pass it on too this good energy vibe! Thanks so much for the pledge! I’ll look into your Patreon page too, and return the favor 😉

        • Ah thank you for not being offended : ]. Hope the advice will help some. It’s in my nature to be very DIY and hands-on and not-wait-for-anyone-to-make-anything-happen-for-me-so-I-should-figure-out-a-way-to-do-it-for-myself kind of guy. And this attitude has helped me to create new doors when others were closed. I believe you could do the same, as well as other frustrated creators that may be reading this. So many possibilities. Stay encouraged and try different approaches to finding, growing and engaging your audience to see what isn’t working and what it is. If it were easy, everyone would be an independent artist. Cheers, Ernie.

      • Spencer48

        Wow! What a response! Thanks for the thoughtful insights, Ernie!
        -Spencer Handley

      • Jake Lizarraga

        Can you give advice on my page? Heads up, no preview content available.

      • I think that’s the best reply I’ve ever seen! I’m a musician and I’ll be releasing a song soon and I’ll follow this blueprint and see what happens! I’m currently at 17 patrons, any advice for my page is much appreciated but I don’t expect you to have endless hours to help everyone with their patronage! But just in case I’m at http://www.patreon.com/wingsofpegasus, thanks for the info!

  • Grow

    Good info! Thanks for sharing. And the examples are key.

  • Fabrício Ferreira

    “Attractive Blonde Gets More Patreon Shekels From Beta Nu-Males In 30 Days.”

    Gee, I wonder how she managed to do that. Oh, it must be her ~personality~ and ~reward tiers~, right?

  • Andrew St.Pierre White

    T’was good reading this. A light bulb went on. Everything helps and learning from those who have already learnt is always encouraging. Am now going to revisit my rewards.

  • Gaspar

    Well, being married to the CEO of the platform also helped. Sure there’s some nice tips in the article, but handwaving an obvious elephant in the room to “needless internet negativity” is kinda low. Implies the very assumption makes you a terrible, negative internet person. Yes, she’s married to the owner and that should be disclosed upfront — maybe if those tips don’t work for you it’s because you’re not connected to anyone important that can give you a upstart.
    I mean, I never heard of her before she was promoted in this very message at her husband’s site.

  • Gaspar

    Well, I’m not going to say I specifically appreciate my comment criticizing you guys promoting the CEO’s wife’s campaign being deleted, but on the other hand it’s not surprising. Nice way to get that “needless internet negativity”, by deleting comments you don’t like. Guess there can’t be any negativity if we leave no space for criticism.

    • I.S.

      I’m sure you “triggered” someone by your comment. We are sadly watching the world turn into people who ignore the truth and become “wounded” by being “aggressive.” I am shocked that no one mentions the fact that she is the CEO’s wife!! It’s just like Chelsea Handler being in a relationship with the head of E! This is not happenstance. You can bet your bottom dollar that her husband made sure this happened. Reading the sheeple comments is disturbing.

  • Searnold Shár- Nŭhld

    These are great ideas, and I particularly like the “what you can do” section.

  • This is absolute gold, thank you so so much!

  • These are great ideas, I’ve just rejigged my rewards to give better value at lower prices. Hopefully that elusive first Patron will be coming my way soon! Would love to see more tips, I’m going to be doing a video soon so that would be great to read about.

  • DarkChibiShadow

    Oh! This is a great article, thank you so much for sharing!

  • 7. Be attractive

    • XD

    • That’s not hard for artists, because all you have to do is /draw/ attractive characters. 🙂 Yay for being an artist! No one ever has to see my mug (unless we’re talkin’ the mug o’ tea in my icon).

      • Now that’s not it either. Attractive female do much better on on social media in all aspects. I photograph beautiful women and my work is good enough that I have been published in an International Playboy magazine. Does not matter they will support a woman with selfies over a man with quality work most of the time, unless they are huge fans of what you do.

        • Shii

          There are lots of ugly very successful rich youtubers. So stop the self pity. 😉

          • It’s not self pity it’s a fact. Women get more like, people send them gifts, they get offers, favor freebies, men will reshare and promote women more than men. Marketers make fake accounts as women because this know bias in favor of women. Do the research.

            There is a reason 80% of the homeless are men. Same thin at work there also. It’s all sexual dynamics.

          • Shii

            Most youtubers I follow aren’t pretty at all though. Mostly men too. In my country we barely have homeless people so I don’t know about the US. Most homeless people here choose to be homeless because they get a good income from the government which they spend on alcohol.

          • Shii

            And I have to say I have quite a following too but have only shared my blurry photo once. People follow me for my art which I prefer over looks.
            Same in digital art. Looks aren’t important if you want a following for your art.

  • I implemented a few of Nataly’s ideas on a recent Kickstarter that wasn’t funding fast enough. The text on image thing really helped!

  • Insightful and inspiring…

  • Some neat ideas. Think I’d need a bit more talent as well and maybe more existing support first XD I never expected to get any support at all for my videos and am still kinda in shock my barely-subbed channel has even obtained 2 generous sponsors, but since focusing more on my Real Geek Girls interview show I hope somewhere out there are people who will be more into the meaning behind my work than the quality of the edits or lack of charisma in my other videos.

  • Jake Lizarraga

    https://twitter.com/JTGYouTubeGamer
    Did some advertising Nataly-Style.

  • Art Anderson

    Good stuff young lady 🙂
    So far I’ve read how to get your art in film and how Nataly boosted her patronage big time.
    A little new info here, a little inspiration there. It all adds up eventually so keep it coming.

  • Jonathan Fesmire

    Great article! This helped me grow my mailing list by 50% in one month. Not bad!

    • Taryn Arnold

      Wow! That’s huge! What specific things did you do from the list that helped you do that?

  • peterhollens

    I gotta give huge huge props to Nat, she inspired me to do this for mine and I went from 6500 to 15,000+ ! 1580 patrons to over 4100! —> https://www.patreon.com/peterhollens

    • Both yours and Nat’s have been super inspiring for me. Looking into doing my own. Still scary, the fear of failure. But thank you both for leading the way 😻

  • Jeremy Ray

    AKA – you already have to have a following to make this work.

    • Definitely, Patreon has always been clear that having an epic, supportive and excite community is totally necessary. I mean, that’s true of success in any self-employed pursuit, right?

    • Michael Harren

      I am having some luck slowly and patiently building a community in Patreon. No numbers like Nataly (yet) but steady increases every month and around $100 a month I didn’t have before. Oh, and people who are interested in my work who weren’t before. Try not to be cynical and take them baby steps!

  • jd

    Good stuff, but it seems like coming here with an established audience is a bit of an advantage. If you’re coming in cold, the climb will be much, much steeper.

    • As with any attempts at funding your work/creations, having people who love it and want to be involved is a key aspect of that. Patreon has never claimed to be the place to grow your community, just the place where your existing community can be a part of your journey and support you in your creating. Hope that helps 🙂

  • Leslie Burch

    this woman personally helped me when she was not yet famous…and told me how to make money onlne making covers. And I did.. and still do…meagerly but there is ONE think that she has that MOST dont…LOOKS…and thats all that mattered.. THATS what made HER videos shine more than if she didnt look like that…for example her hubby wouldnt have pulled that amount of views early in. for men, we have to have an attractive guy, like the group “dirty loops”. . couple that with me being black and older, and all I can be accepted in is r&b love songs. I play country and r&b too. the brainwashed imaging of what is accepted was precreated by the labels. AND NOW she herself wouldnt be able to grow on youtube as they did in the past, because GOOGLE THEMSELVES holds and throttles your local guy posts, and pushes Bruno Mars, type artists…the next site is youpost video site…however, its pretty much teens. its over. these guys have no way to increase views besides click mills. those are “real views” alright…users from around the globe being paid to “see” your video, and clicking away.

    • Hi Leslie! I feel your frustration here. Your comment inspired me to invite you to read Seth Godin’s books. He speaks so much about being ‘weird’ and niche marketing. Thing is, we’re all weird, and whatever you’re into, whatever you look like, whoever you are…there are LOADS of people around the world who are totally into that! You just have to find them :). Wishing you all the best, Nate

      • Leslie Burch

        the issue is, google goes out of its way to block one man in one land from even SEEING you exist, in another. In fact, I was speaking to aussies regarding their wanting guns and telling them they seem to not know what guls actually are doing in the usa. I told them to google “teen shot and killed” and post what results they see, in a screen capture, and I will do the same. MY results shows as you would suspect. a crap load of stories about teens shot by someone. I was told I was making up fake stories and must have made up that screen capture! for they think we are all a bunch of happy go lucky people living in wide open spaces and able to carry assault rifles and there is no negative side! LOL. Google is making so we cant even SEE each other. this is for news and marketing and greed. but it has also wrecked musicians. Pomplamoose and the path they took is not GONE. it is impossible to be pomplamoose. I jumped in right when the door was shutting. but the reach I could have gained was already gone. And I also didnt have a good looking blonde with big blue eyes as a lead face either. So that mattered! LOL

  • I closed mine, because it was too much hassle not enough reward and Patreon does not give you any traffic. Even though people love my work where ever I post it, they would never feature me. They have no directory (or did not at that time) So really if you already have a following why use Patreon at all? Build your own site, because in truth the platform it not that great and they take a cut for just using a blog with no traffic. The reason why Kickstarter and Indigogo work is you can actually gain new traffic.

    Maybe if they actually gave you traffic and had a directory of all people and projects. I’d try it again.

  • I.S.

    Did anyone catch the part in the article where she IS MARRIED TO THE CEO OF PATREON??? I get honestly so sick of these articles. She friggin’ raised 100K for her first album? Seriously? Exactly who are you outsourcing to mix, master, and press? Albums nowadays do not cost NEARLY as much. These articles infuriate me because they paint the picture of a humble woe is me artist just tryin’ to stitch together a record in her fleabag apartment. Do you see that place? She’s got a friggin’ grand piano in there! And it’s a tri-plex! Her tweets make me crazy because that so tired: “OMG GUYS THANK YOU SO MUCH!” should be translated into hand written letters thanking the people for supporting her.

  • The Cam Girl

    This suggest you appeal to people’s egos by telling them their names will be on your product. I am trying to help create a better world via my art and funding my projects via appealing to people’s egos doesn’t seem like a good idea to me.

    • Larry Gaiser

      it’s more that you’re appealing to people by including them in every aspect of the work that they’re essentially paying you to do. i know a lot of artists give out random commissions and such to their patrons as part of their pledge. obviously you can’t always give out drawing requests and such to everybody who pledges to you, but giving the opportunity includes them in your work by giving something specifically to them. that they would also get access to all your other works on patreon is likely just a bonus, though you might also want to modify or adapt these tactics for drawings and such as they probably don’t translate perfectly from music.

  • The NexCrew

    This is interesting to say the least! I am implementing a few key strategies from this and other Patreon blog posts. I’m praying that if we do this right our team will see some growth before the month is up! We aren’t trying to get rich. Just want to bring the people something to enjoy even on a bad day! And in the off chance anyone is interested in checking us out our page is http://www.patreon.com/thenexcrew

  • PhotosByWLG

    This is good info since I’m designing my Patreon page as I write. Thank you.

  • Just for anyone reading this article, I followed this approach to the letter recently just to see if it worked without a huge following. I got 3 new patrons(19 now) and totalled $6 increase in patronage. I think a great deal about the pomplamoose following has been understated here, as she says that is where she posted too. I checked out YouTube and there were about 470,000 subscribers to the channel and some videos had millions of views. I have around 1500 subscribers and hundreds, occasionally a one or two thousand views.

    I think there are some good pointers here, but putting it all down to ‘hustle’ is a bit wide of the mark. Put in the hard work with a huge following and I’m sure it works great, but take away the numbers and you won’t get the numbers!

    I think the key lesson here is like it says at the end, keep trying. Unfortunately because of the nature of the article, when you do everything as described and don’t get a substantial increase, you feel like a bit of a failure. Personally one day I want to do music full time, I’ll keep reading these articles and see what I can pick up. For anyone interested my page is http://www.patreon.com/wingsofpegasus. Thanks!

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