A new data-filled feature tailored to help creators understand their campaigns? Tell me more!
For a bunch of artsy types, you sure do love your data, which is exciting for us over at Patreon HQ — we love our data, too. One of our main goals as a team is to give you all the tools you need to run your business, build your audience, and focus as much as possible on creating. This month, we’re super excited to have launched the Creator Dashboard (*cheers wildly*), the new home of all the juicy, data-backed insights on your campaign!
Have you ever wondered….
- How has my campaign changed over time?
- Why do some of my patrons stop pledging?
- What portion of my patrons’ cards declines?
- How many comments and likes are my posts getting each month?
- How many new patrons am I getting each month?
We thought so. Your new Dashboard will have all the answers!
First, I’ll walk you through the key sections of the dashboard and what they offer you. Next, I’ll spotlight some of the best ways to use your dashboard and give you a sneak peek into what to expect as it gets even better!
This section summarizes the amount of money that your work has earned. Here, you can see your total processed pledges, the fees, and your share of the processed amount, organized based on the month you received the funds. This is the best section for an at-a-glance view of how your campaign has performed over time.
Patronage summarizes the patronage that you receive, organized by the work that you delivered. You’ll see slightly different things depending on if you’re a monthly creator or a per-creation creator. This is a great place to see how many new paying patrons you have for each month (or post, if you’re per-creation).
This section measures activity on your Patreon campaign. If you mouse-over the question marks next to each column label, you’ll see a description of the metric. The engagement section of the dashboard is a great place to get a feel for how much activity is happening on your page. See the numbers rise as you reply to comments on your posts! Yearning for more data about engagement? Check out my previous blog post about tips to crush you first month on Patreon here.
This section assesses the extent to which your patrons’ pledges process successfully, organized based on the month of your campaign (or the month in which you published paid posts, if you’re paid per creation). As a creator, it’s helpful for you to know when money is not ending up in your pocket because of a decline, not because a patron deletes their pledge. When a payment declines, it is typically because of insufficient funds in the patron’s account or an error in the patron’s payment information (e.g., credit card number or expiration date). Patreon notifies the patron when payments decline and automatically retries the payment when the payment settings are updated.
This section summarizes your monthly deductions from your creator balance. You can pay yourself out in “Payment Settings.”
This section provides your patrons’ responses to their patron exit survey. When a patron deletes a pledge, they see a survey with a few options and an opportunity to provide written feedback. Most patrons delete their pledge because of a change in their financial situation, but if you scroll through the feedback column, you might find some nuggets of wisdom to help you improve your campaign!
“Wow”, you’re thinking, “those sections sounds awesome”. But I can hear you saying: “Maura, I love having all of this information at my fingertips, but what am I supposed to do with it?” Don’t worry, I hear ya: numbers are great, but they mean nothing if they don’t help you grow your fanbase and focus on making your art. We launched this analytics-filled feature to help you understand how your campaign grows, find what works, and run with it. If you make a huge social media push for your campaign, you can monitor how quickly it attracts new patrons (“Patronage” section). If you reply to every one of your patrons’ comments, you can see your engagement numbers rise (“Engagement” section). If you want to double-check the amount that you paid yourself from your creator balance before that pesky rent check gets mailed, you can do it (“Payouts” section). And, as you strive to make your campaign better and better, you can see feedback from the patron exit surveys (“Patron Exit Surveys” section).
As we develop this dashboard, we hope to make it even more useful for you! We’ve been discussing valuable things we can add, including traffic to your campaign page (“Where do my patrons come from?”), retention analysis (“How many of my patrons are sticking around over time?”) and deep dives on individual patrons (“Who’s been with me the longest? Who has pledged the most?”). Do you have an idea for something you’d love to see in the dashboard? We’d love to hear it — leave some ideas in the comments below. For more questions about your new dashboard, check out our help center article here.